Articles Tagged ‘Zak Mroueh’

Cineplex_1

Spotted! Cineplex brings the movie experience to balconies

While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.

Copied from strategy - 2L9A0859

Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.