Articles Tagged ‘Zenith’
Kristine Lyrette and Publicis Media part ways
After five years as president of Zenith, a company spokesperson confirmed her departure.
Yes, the new decade is uncertain. Here’s why I’m excited
CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.
Cannabis, auto ads and more: What’s driving the future of ad spend?
Zenith is the latest agency to release its ad spend predictions.
Programmatic guarantee buys on the rise: study
Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.
How much election ad spend went to TV?
Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.
Mobile video set to overtake desktop in Canada: Zenith
As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.
Healthcare ad dollars moving from TV to OOH and digital
By 2021, digital will take a greater share of ad dollars from healthcare advertisers.
Five takeaways from Zenith’s ad spend predictions
These five charts will give insights into the next three years of media spending in the market.
Growth and losses in Canadian ad spend to stabilize: Report
Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.
Programmatic to dominate in Canada by 2020: study
However, according to Zenith, programmatic TV is still at least a few years away.
Publicis Groupe brings Montreal agencies into one office
The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.
Canadians’ media minutes on the decline: study
Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.
Zenith upgrades its 2018 ad spend projections
Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.
Spotted! Spies on the streets in Toronto
Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.
Spotted! Twentieth Century Fox wraps up a new strategy
the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.
