Articles Tagged ‘Zenith’
Canada’s economy drives improved ad spend: Zenith
The global media agency networks are in agreement that digital will lead the way on ad spend growth.
Programmatic buying to jump nearly 10% by 2019
Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.
Change in 2017 shows agencies the way forward
A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.
What’s driving change at media agencies?
From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.
Canada’s mobile minutes to increase, but lagging globally: study
Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.
ICYMI: A big move in Montreal for Publicis
Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.
Global ad spend may slow, but Canada to remain steady: report
Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.
Online video ad spend predicted to grow 58% in three years: report
Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.
TV and digital gap to narrow: Zenith
Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.
Zenith focuses on business transformation with branding tweak
Kristine Lyrette, president, Zenith Canada, on what the “fresh start” will mean for the Canadian team.
Defining TV and ending short-term strategies: CMDC takeaways
The “Magic and Logic” conference focused on blending big aspirations with our current realities.
Using new platforms in old ways doesn’t equal innovation
Tom Goodwin, head of innovation at Zenith, says the industry needs to start using technology in the same way that people do in order to resonate.
Canada to fall out of top 10 ad-spend markets by 2019: report
While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.
Internet use will be 75% mobile in 2017: report
New research from Zenith predicts mobile ad spend will overtake desktop next year, but will continue to lag behind consumer use.
Zenith expands Coty remit
The Publicis agency will be handling work on lines Coty is acquiring from P&G, including Cover Girl, Clairol and Wella.
