Articles Tagged ‘ZenithOptimedia’
W Network targets commuters for fall campaign
The female-targeted specialty channel is relying on its first Union Station domination and radio ads to support shows like Love It or List It: Vancouver.
Liberte goes transparent
The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.
In a TIFF: L’Oreal Paris targets filmgoers
The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.
Kia gets into the fashion fold with Flare
The car company has integrated itself into a fashion spread in the Rogers Media title’s September issue.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
ZenithOptimedia wins SCA’s global business
The global hygiene and forest products company has lines including Tork and Tena in Canada.
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
Details and reaction to the Publicis Omnicom merger
Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.
AAM members on its newspaper updates
AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.
GroupM wins L’Oreal Canada
Stephane Berube, head of L’Oreal Canada’s media and investment, tells MiC the company will open a sub-agency to lead the planning and buying starting in 2014.
Fall TV: Canadian networks talk up daytime TV
The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
Canada to see modest ad spend growth over next three years: report
ZenithOptimedia’s ad expenditure forecast projects that digital spending will overtake TV spending by 2014, with mobile and video leading the way.
RTB offers new data opportunities: panel
At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.
Haagen-Dazs makes big comparisons
The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.
