Articles Tagged ‘ZenithOptimedia’

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W Network targets commuters for fall campaign

The female-targeted specialty channel is relying on its first Union Station domination and radio ads to support shows like Love It or List It: Vancouver.

Liberte

Liberte goes transparent

The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.

LorealTIFF

In a TIFF: L’Oreal Paris targets filmgoers

The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.

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Kia gets into the fashion fold with Flare

The car company has integrated itself into a fashion spread in the Rogers Media title’s September issue.

YouMexiCan

Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”

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What the Omnicom-Publicis merger could mean for Canada: report

The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.

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Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.

SunniBoot

AAM members on its newspaper updates

AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.

TheSocial

Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.

Copied from Playback - red tv

Industry reacts to BCE/Astral deal

Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.

Copied from Playback - money

Canada to see modest ad spend growth over next three years: report

ZenithOptimedia’s ad expenditure forecast projects that digital spending will overtake TV spending by 2014, with mobile and video leading the way.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

nightlights

Haagen-Dazs makes big comparisons

The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.