Articles Tagged ‘ZenithOptimedia’


Liberte keeps it simple

The brand is promoting its Greek yogurt with its first-ever national TV campaign.


Firestone gets rugged with new campaign

The Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.

Caroline Andrews

TC Media and Ad Lounge partner for something unexpected

Check out pieces from TC Media’s Caroline Andrews and SMG’s Bruce Neve, which are part of a group of art to be be auctioned off to raise money for the charity Sketch later this month.


Maybelline Canada partners with Fashion Week

The brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.

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MuchMusic launches VJ Search with Garnier Fructis

The brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.

Social nibbling

Ontario government gets funny about smoking

The government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.


Sunni Boot on branded content

The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.

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Skinny Cow launches Oscar-worthy campaign

The Nestle brand, targeted at women, used a TV spot during the Academy Awards to introduce its new line of chocolate treats.


AToMiC: Vervegirl goes 4D

The girls’ magazine’s latest cover uses both an augmented reality experience a scratch-and-sniff feature that allows readers to sample the latest Garnier Fructis product.

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Brands must think beyond campaigns: Holmes

At CrossmediaTO, ZenithOptimedia’s president of digital Veronica Holmes told the audience how brands can maximize earned media and minimize the need for paid ads.


L’Oreal Paris Canada’s red carpet strategy

The makeup company is activating its award show season sponsorship with live Twitter makeup looks straight from the stars.

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Kia tells its design story

The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.


Strategy and Playback launch BCON Expo

The branded content conference kicks off March 28, bringing together Canadian brands and media.

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Lean Cuisine gets inspired

The frozen dinner brand is using TV ads for the first time in recent months to promote its new Fresh Inspirations entrees.


2012 year in review: Sunni Boot

The ZenithOptimedia Canada CEO on her favourite creative of the year, and thoughts on where the media industry is headed in 2013.