Articles Tagged ‘ZenithOptimedia’
ZenithOptimedia drops global ad forecast
The media co predicts ad expenditure will grow 4.1% in 2013, down slightly from previous reports.
ABC changes its name
Joan Brehl tells MiC why the organization has launched a new brand identity, now called the Alliance for Audited Media.
ZenithOptimedia names new executive VP
Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.
Ubisoft goes big for Assassin’s Creed III
The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
MediaCom wins CIBC
The win comes following a nine-month review, and sees the GroupM agency take over the account from ZenithOptimedia.
ZenithOptimedia adds to analytics team
The agency has hired Xavier Lautour in the new role of head of analytics.
ZenithOptimedia reduces global advertising forecast
The media agency’s quarterly report also predicts an increase in North American ad spend in 2012, and a strong global growth in digital media.
W Network spotlights Undercover Boss Canada
The Corus channel decided to focus its marketing on the returning series as opposed to a new show to stand out amid the fall advertising clutter.
Purina looks for action on Corus properties
Corus worked with Purina and ZenithOptimedia to create a CPA buy which monitors channels hourly to allocate ad placement.
Tales from the Trenches: ZenithOptimedia
MiC launches a new summer series with ZO’s Sunni Boot, Lauren Niemcewicz and Julie Myers sharing stories from their early days in the industry.
Starcom MediaVest Group tops global RECMA report
The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
ZenithOptimedia reviews ad spend forecast
In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.
Leo Burnett wins a Bronze Lion at Cannes in Media
Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.
