Articles Tagged ‘ZenithOptimedia’


ZenithOptimedia drops global ad forecast

The media co predicts ad expenditure will grow 4.1% in 2013, down slightly from previous reports.


ABC changes its name

Joan Brehl tells MiC why the organization has launched a new brand identity, now called the Alliance for Audited Media.


ZenithOptimedia names new executive VP

Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.

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Ubisoft goes big for Assassin’s Creed III

The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.


Media reaction to CRTC’s decision on BCE/Astral

Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.


ZenithOptimedia adds to analytics team

The agency has hired Xavier Lautour in the new role of head of analytics.


ZenithOptimedia reduces global advertising forecast

The media agency’s quarterly report also predicts an increase in North American ad spend in 2012, and a strong global growth in digital media.

Undercover Boss

W Network spotlights Undercover Boss Canada

The Corus channel decided to focus its marketing on the returning series as opposed to a new show to stand out amid the fall advertising clutter.

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Purina looks for action on Corus properties

Corus worked with Purina and ZenithOptimedia to create a CPA buy which monitors channels hourly to allocate ad placement.


Tales from the Trenches: ZenithOptimedia

MiC launches a new summer series with ZO’s Sunni Boot, Lauren Niemcewicz and Julie Myers sharing stories from their early days in the industry.


Starcom MediaVest Group tops global RECMA report

The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.


Fall TV: Primetime Battlegrounds

We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.

ZenithOptimedia Cannes

ZenithOptimedia reviews ad spend forecast

In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.


Leo Burnett wins a Bronze Lion at Cannes in Media

Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.