Articles Tagged ‘Zeno Group’

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What should Canada Day marketing look like in 2021?

What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.

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Canadian youth are intelligent, diverse and fickle: study

A new study that looks at the values of different generations finds that young millennials and Gen Z’s favourite brand is – surprise – themselves.

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Did you know this about millennials?

A Zeno Group study of six countries, including Canada, reveals seven insights about the sought-after demo, which prides itself on establishing a brand called “me.”