Articles Tagged ‘Zeno Group’


What should Canada Day marketing look like in 2021?

What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.


Canadian youth are intelligent, diverse and fickle: study

A new study that looks at the values of different generations finds that young millennials and Gen Z’s favourite brand is – surprise – themselves.

human project

Did you know this about millennials?

A Zeno Group study of six countries, including Canada, reveals seven insights about the sought-after demo, which prides itself on establishing a brand called “me.”