Articles Tagged ‘Zulu Alpha Kilo’
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Airport games win at Billy Bishop
Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for client ParticipAction.
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
OMAC activates conversations for a digital future
The out-of-home industry body’s annual conference was a launch pad for its future certification program.
Carmilla snags PROMO! Awards Best of Show
The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.
Spotted! Interac’s streetside spending reminders
How last Thursday’s snow storm helped the debit card company’s three-day OOH campaign in Toronto.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
Spotted! Jack Astor’s launches an extreme patio season
The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.
Interac Flash gets close with retail partners
The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
Spotted! Corona throws a colourful party
The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
Workopolis channels the news
The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
Coke launches anti-obesity campaign
The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.
