Captivate adding suburban venues, more ad options

Digital at-work ad opps will no longer be confined to downtown elevators or standard displays.

As signaled by the name of its new division – Captivate Suburban Network – the Captivate Network of digital at-work screens is venturing beyond its downtown-only, elevator-only business model. The company is now adding its wares to suburban office buildings in major American cities, and offering them to non-downtown properties in Toronto, Vancouver and Calgary.

Captivate’s product suite is also being expanded to add pedestal displays (pictured) to its elevator screens, and broader ad scalability. Previously, standard elevator displays (surface or flush mount) were available in 10′-, 12-’ and 15′-inch sizes; now 26′- and 40′-inch wall-mount screens are also being offered. Pedestal screens are 40′ in diameter.

As well, additional features – designed to engage more eyeballs – are available for elevator screens. These include adding floor numbers, elevator direction, tenant listings and building names to screens that now display national and local news, stock updates, weather reports and sports scores.

‘This expansion moves us into other areas, such as the suburban office buildings that reach the mobile working consumer,’ explains Captivate founder/GM Mike DiFranza. Captivate’s digital at-work news and entertainment network currently reaches more than 400,000 consumers and business professionals who work in and/or visit Canadian office towers.