Television
Subaru and Crave TV lead ad pack in latest AdEase TV report
The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.
Samsung Ads announces new ad solutions and partnerships
More interactive mini-games, exclusive content and audience targeting tools slated for this year.
Pluto TV launches All Women’s Sport Network channel
The new 24/7 channel airs more than 2,500 hours a year of live women’s sports.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
Upfronts 2025: CBC focuses on local news coverage and ad spend
CBC’s 2025-26 programming slate features more than 50 new and returning series.
Bell Media’s 2025/26 lineup features robust slate of original content
From Scott Brothers Entertainment, Crave greenlights new competition series Make Yourself Over.
Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to premium marketing solutions.
Reeb out at Corus, Gossling appointed CEO
Former co-CEO Troy Reeb has stepped down and John Gossling will take on sole stewardship of the Canadian media company with additional executive moves announced.
Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
Canadians’ interest in sports was also underscored, as 28 million people tuned in to sports content through Sportsnet’s linear and streaming services in the past year.
Sony has been named an Official NHL Technology Partner
The multiyear global tech partnership aims to enhance the league’s fan experience with Sony Hawk-Eye Technology and camera innovations.
Upfronts 2025: Corus leans into Canadian content and Peacock series
Plus, the network says it’s helping advertisers avoid the risks of “buying blind,” where ads may appear in undesirable contexts.
Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
The streamer’s inaugural Canadian presentation also included a new NBA partnership.
Spring campaigns drive AdEase TV ranking, Tim Hortons tops the list
QSRs, TV and streaming services and furniture stores drive ad competition in major canadian cities.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
