Television

data privacy

P&G commits to privacy and cross-platform transparency

Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.

reese-cup

Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

clc-exterior-article-img-1024x505-v2.1654211680

Canada Life the new naming sponsor for the Winnipeg Jets stadium

The 10-year agreement officially starts on Canada Day, though Bell MTS remains on as the venue’s telecom partner.

Screen Shot 2021-06-01 at 9.21.04 AM

Round one of the NHL playoffs dominated the ratings: Numeris

Game seven of the Leafs vs. Canadiens series was the most-watched NHL broadcast ever, reaching 52% of the country.

research

Canada to recoup its 2020 ad spend decline, and then some: report

A GroupM report projects TV, OOH and digital will experience the most significant growth.

handshakeShutterstock

Liquid Media continues its acquisition run

The latest acquisitions expand the content studio’s VOD offering and discoverability services.

canadiens

Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

image1 (1)

Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

Clockwise from top left: Quie Sait Chanter? (Noovo); Letterkenny (Crave); Du Me a Favour (Crave); Children Ruin Everything (CTV)

Bottom Right – DU ME A FAVOR (Crave)

Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule

Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.

Screen Shot 2021-06-09 at 11.38.54 AM

Upfronts ’21: Corus ‘unboxes’ new ad opps

On top of combining content with commerce, Corus significantly invests in its influencer network.

tvshutterstock-623x350

Season finales fill the TV rankings: Numeris

Ahead of its own season-ending episode, The Good Doctor retains its top spot.

2020-09-14-Family_Law_S1_Kharen_Hill_Group Shot_1454.tif

Upfronts ’21: Corus taps tried and true content

The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.

MicrosoftTeams-image (20)

Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

image015 (1)

Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule

Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.