Television
The NHL returns to a more traditional playoff schedule
Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.
So.da harnesses trending data for new digital-first series
The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
Tangerine signs on with the WNBA
The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.
Meridian boosts spend on traditional media to strengthen its brand
The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.
Blue Ant expands its multi-platform offering on YouTube
The growth and popularity of Animalogic triggers two series spinoffs.
Dentsu Canada expands relationship with Magnite
The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
The Rookie takes top spot: Numeris
Plus, police procedurals, CTV programming and hockey prove popular across the country.
MiQ creates Canadian broadcast sales team
Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.
Clorox signs sponsorship promoting the NHL’s ‘new normal’
In addition to ad placements, the brand will provide products and messaging so the league can keep arenas clean and safe.
Bell ups F1 connection
Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.
Sportsnet to stream and broadcast Secret Dream Gap Tour
The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.
Blue Ant finds its place in streaming with FAST
Bringing two channels to Samsung TV Plus is the latest step in bringing its genre-focused strategy to ad-supported streaming.
Behind the buy: Neutrogena hikes up ad spend in Quebec
UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.
Numeris selects tech partners for audio streaming service
Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.
