Television
Digital ad spend is now 35% higher than TV
SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.
Big brands sign on for season two of Canada’s Drag Race
Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.
Streaming TV passes a ‘tipping point’
A new report from Roku and NRG also find parents are particularly interested in ad-supported options.
The Good Doctor returns on top: Numeris
Meanwhile, Chanteurs masqués continues to bring in big ratings among French viewers.
Discovery+ to launch in Canada
The ad-supported tier will maintain the company’s focus on ad-light, engagement heavy viewing experiences.
The Rookie debuts on top: Numeris
Election night coverage also brought in big ratings for several networks.
ICYMI: Hilite hires new VP to manage deal with Addope
Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.
Boom in digital video expected to continue
Though growth is starting to normalize, data from eMarketer shows viewership has hit levels previously expected for 2024.
IGA and Ricardo are starting home ec classes for grown-ups
The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.
How Canada’s broadcasters are honouring truth and reconciliation
Producers and programmers discuss pulling together projects such as the multi-network special National Day for Truth and Reconciliation in time for Sept. 30.
TVA’s Masked Singer adaptation tops the ratings: Numeris
Three French shows out-performed the Emmys and the America’s Got Talent finale.
NLogic launches its real-time TV ad measurement platform
Adgile’s Catalyst platform will now allow Canadian advertisers to attribute traditional ads and brand integrations to business outcomes.
TSN, Sportsnet announce Raptors schedules
Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
Over three million Canadians tuned in to leaders’ debates: Numeris
Outside of politics, America’s Got Talent continues to be a top performer heading into its season finale.
