Television

digitalads

Canadian ad spend to be among fastest-growing globally: Dentsu

The growth of connected TV and retail media is expected to help carry momentum over from 2021.

rogersbuildoing

Expenses eat away Rogers’ Q4 media revenue boost

The return of the NHL and NBA seasons proved to be a double-edged sword for the company.

911lonestar

9-1-1: Lone Star holds on to its top spot: Numeris

The CTV drama continues to perform in 2022, drawing just shy of two million viewers.

callia

True Media taps advanced video targeting for Callia

A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

GE Appliances Canada-GE APPLIANCES CANADA KICKS-OFF MULTI-YEAR P

GE Appliances signs on to sponsor Canada Soccer

The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.

ad2

The Chopped Leaf signs on with the Edmonton Oilers

Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.

Screen Shot 2022-01-19 at 11.21.23 AM

9-1-1: Lone Star hits the top of the ratings: Numeris

Meanwhile, the debut of Le bonheur brought in big ratings for TVA in Quebec.

Bell Media-BELL MEDIA EXPANDS ITS OFFERING WITH THE LAUNCH OF TH

Noovo launches its digital news platform

The “final piece” of Bell Media’s French news division aims to extend reach to audiences across platforms.

watson-banks-02

Rogers Sports & Media president Jordan Banks leaving the company

Colette Watson, who previously worked with Rogers Sports & Media for 30 years, is replacing Banks as president.

pexels-cottonbro-4009409

Connected TVs are leaping ahead in household penetration

MTM’s latest analysis also shows use goes way up for families with children.

corus

Corus continues to grow ad revenue in Q1

The company attributed growth to the strength of its fall TV schedule and momentum behind StackTV.

pexels-cottonbro-3171837

Radio-Canada pulls in major numbers on New Year’s Eve: Numeris

Bye-bye was once again a ratings smash, lifting the viewership for the broadcaster’s other shows.

macgruber

Corus enlists TV and radio properties to promote MacGruber

What debuted as a streaming show is airing linearly in Canada, so the company is using Showcase and Q107 to spread the word to a bigger audience.

shinnosuke-ando-VUsicdRLMFQ-unsplash

How CBC is handling the potential for disruption at the Winter Olympics

Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.

pexels-craig-adderley-1727684

ICYMI: Stingray expands retail network to U.S.

Plus, CBC to once again air Hot Docs selections and The New York Times plans to buy The Athletic.