Television

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

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So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

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Tangerine signs on with the WNBA

The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.

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Meridian boosts spend on traditional media to strengthen its brand

The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.

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Blue Ant expands its multi-platform offering on YouTube

The growth and popularity of Animalogic triggers two series spinoffs.

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Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

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How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.

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The Rookie takes top spot: Numeris

Plus, police procedurals, CTV programming and hockey prove popular across the country.

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MiQ creates Canadian broadcast sales team

Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.

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Clorox signs sponsorship promoting the NHL’s ‘new normal’

In addition to ad placements, the brand will provide products and messaging so the league can keep arenas clean and safe.

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Bell ups F1 connection

Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.

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Sportsnet to stream and broadcast Secret Dream Gap Tour

The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.

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Blue Ant finds its place in streaming with FAST

Bringing two channels to Samsung TV Plus is the latest step in bringing its genre-focused strategy to ad-supported streaming.

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Behind the buy: Neutrogena hikes up ad spend in Quebec

UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.

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Numeris selects tech partners for audio streaming service

Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.