Television

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Vevo partners with VIDAA for CTV/OTT expansion

With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.

OKIERIETE ONAODOWAN, CHANDRA WILSON

Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

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CBC gets added support in federal budget

The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.

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Lowe’s signs on to another HGTV show

The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.

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CTV continues to dominate national viewership: Numeris

The channel’s medical dramas and police procedurals continue to resonate.

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Open Farm launches its first Canadian TV campaign

The farm-to-bowl brand is hoping to get in front of pet owners as often as possible to support its omnichannel expansion.

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How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

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Corus’ revenue inches back up to pre-pandemic levels

Continued ad-revenue recovery in TV is helping recovery, as are increases in its subscription business.

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Jim Pattison Broadcast Group rebrands as Pattison Media

The company’s new brand, which comes with a local business revitalization program, aims to reflect the digital side of its business.

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CTV sweeps top five national TV rankings: Numeris

Police and hospital dramas, along with NHL hockey, stay popular in most markets.

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Ratesdotca goes mass with first-ever brand campaign

The comparison shopping service has embarked on a five-year strategy to build awareness.

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DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.