Television
ICYMI: Snapchat lets a news company sell its ads
Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.
Top Chef Canada announces three new sponsors
Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.
Blue Ant Media to launch BBC First in Canada
The addition of BBC shows to HIFI’s most popular broadcasts is expected to broaden the audience for the rebranded channel.
NHL games make a strong showing: Numeris
Hockey dominated ratings in Toronto and Edmonton, with CTV making a strong showing nationally.
Roku acquires Nielsen’s AVA business
The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.
The Egg Farmers update targeting strategy for new campaign
The organization has partnered with theScore and Flipp to better target demos where it sees opportunity for growth.
ICYMI: Sportsnet expands WWE programming
Plus, Waze expands its ad tools and John Hinds retires from News Media Canada.
Ad revenue down by 15.9% at Quebecor in 2020
The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.
Four new sponsors join Big Brother Canada
Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
Sportsnet and Canada Basketball partner beyond the broadcast
New events and original content creation will shine a brighter light on basketball in Canada.
Police procedurals continue to lead ratings: Numeris
The Rookie dominated nationally and found its way into the top five in most markets.
Rogers names partners getting free ad space through “All In”
The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.
Northern Lights relaunches with holistic approach to performance marketing
Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.
TVA Group’s revenue fell by 10.8% in 2020
The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.
