Television
Ad revenue ‘two to three’ years from recovery, CBC tells CRTC
As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.
CBC tells CRTC it’s ‘simple’ to distinguish between news and ads
Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.
Corus revenue down in Q1, but advertising rebound continues
The media company also said it now has 400,000 paying subscribers across digital offerings.
How Canadian Tire is keeping its NHL presence felt
The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.
CBC outlines ‘balancing act’ of linear and digital to CRTC
The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.
How to reach Canada’s eight million college football fans
With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.
Are the NHL’s new brand opportunities enough of a ‘make good’?
Helmet ads and naming rights to divisions are among the ways the league is looking to replace value lost to the pandemic.
The buyer’s perspective on CBC’s branded content arm
Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?
Most-read MiC: Media owners’ year of uncertainty
The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.
Most-read MiC: How media coped with COVID
Our most popular stories on how the media industry anticipated, studied and navigated the 2020 pandemic.
From CARD: Media’s evolution for 2021
Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.
CTV roars into December with strong ratings: Numeris
The Good Doctor, Grey’s Anatomy and The Masked Singer continue their hot streaks.
Blue Ant Media launches HauntTV on The Roku Channel
The media company views its debut in the FAST market as a unique offering in Canada.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?
Rogers, PC unwrap Home for the Holidays
Hosted by Tessa Virtue, the special hosts athletes, musicians and celebrities to reach out to shoppers across multiple channels.
