Television

pexels-thought-catalog-2228569

ICYMI: Snapchat lets a news company sell its ads

Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.

Top Chef Canada

Top Chef Canada announces three new sponsors

Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.

Top Gear Series 29

Blue Ant Media to launch BBC First in Canada

The addition of BBC shows to HIFI’s most popular broadcasts is expected to broaden the audience for the rebranded channel.

pexels-tony-schnagl-6468935

NHL games make a strong showing: Numeris

Hockey dominated ratings in Toronto and Edmonton, with CTV making a strong showing nationally.

pexels-cottonbro-4009409

Roku acquires Nielsen’s AVA business

The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.

Screen Shot 2021-03-01 at 10.26.56 AM

The Egg Farmers update targeting strategy for new campaign

The organization has partnered with theScore and Flipp to better target demos where it sees opportunity for growth.

nxtimage

ICYMI: Sportsnet expands WWE programming

Plus, Waze expands its ad tools and John Hinds retires from News Media Canada.

quebecor_media_pic_

Ad revenue down by 15.9% at Quebecor in 2020

The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.

bbcan

Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.

Sportsnet and Canada Basketball

Sportsnet and Canada Basketball partner beyond the broadcast

New events and original content creation will shine a brighter light on basketball in Canada.

The Rookie CTV

Police procedurals continue to lead ratings: Numeris

The Rookie dominated nationally and found its way into the top five in most markets.

rogers

Rogers names partners getting free ad space through “All In”

The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.

TV

Northern Lights relaunches with holistic approach to performance marketing

Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.

TVA

TVA Group’s revenue fell by 10.8% in 2020

The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.