Television

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Digital ad spend is now 35% higher than TV

SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.

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Big brands sign on for season two of Canada’s Drag Race

Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.

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Streaming TV passes a ‘tipping point’

A new report from Roku and NRG also find parents are particularly interested in ad-supported options.

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The Good Doctor returns on top: Numeris

Meanwhile, Chanteurs masqués continues to bring in big ratings among French viewers.

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Discovery+ to launch in Canada

The ad-supported tier will maintain the company’s focus on ad-light, engagement heavy viewing experiences.

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The Rookie debuts on top: Numeris

Election night coverage also brought in big ratings for several networks.

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ICYMI: Hilite hires new VP to manage deal with Addope

Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.

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Boom in digital video expected to continue

Though growth is starting to normalize, data from eMarketer shows viewership has hit levels previously expected for 2024.

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IGA and Ricardo are starting home ec classes for grown-ups

The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.

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How Canada’s broadcasters are honouring truth and reconciliation

Producers and programmers discuss pulling together projects such as the multi-network special National Day for Truth and Reconciliation in time for Sept. 30.

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TVA’s Masked Singer adaptation tops the ratings: Numeris

Three French shows out-performed the Emmys and the America’s Got Talent finale.

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NLogic launches its real-time TV ad measurement platform

Adgile’s Catalyst platform will now allow Canadian advertisers to attribute traditional ads and brand integrations to business outcomes.

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TSN, Sportsnet announce Raptors schedules

Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.

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Roku brings its omni-screen digital ad platform to Canada

OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.

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Over three million Canadians tuned in to leaders’ debates: Numeris

Outside of politics, America’s Got Talent continues to be a top performer heading into its season finale.