Television
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
Behind the buy: Reese’s moves from awareness to engagement
Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.
Canada Life the new naming sponsor for the Winnipeg Jets stadium
The 10-year agreement officially starts on Canada Day, though Bell MTS remains on as the venue’s telecom partner.
Round one of the NHL playoffs dominated the ratings: Numeris
Game seven of the Leafs vs. Canadiens series was the most-watched NHL broadcast ever, reaching 52% of the country.
Canada to recoup its 2020 ad spend decline, and then some: report
A GroupM report projects TV, OOH and digital will experience the most significant growth.
Liquid Media continues its acquisition run
The latest acquisitions expand the content studio’s VOD offering and discoverability services.
Sportsnet announces Stanley Cup semifinal schedule
Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule
Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.
Upfronts ’21: Corus ‘unboxes’ new ad opps
On top of combining content with commerce, Corus significantly invests in its influencer network.
Season finales fill the TV rankings: Numeris
Ahead of its own season-ending episode, The Good Doctor retains its top spot.
Upfronts ’21: Corus taps tried and true content
The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.
Upfronts ’21: Rogers aims to take the friction out of ad buying
The broadcaster is focused on a less fragmented experience and programming based around big franchises.
Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule
Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.
- Dentsu Canada taps Breton and Hart for client-centric roles
- Reddit kicks off first campaign in a Canadian media strategy
- Canada to recoup its 2020 ad spend decline, and then some: report
- SkipTheDishes uses in-game integration to improve the playoff viewing experience
- Quantcast: Building the future of Programmatic
