Television
Pro Hockey Life tests new media mix for holiday campaign
Hockey influencers anchor social and video content appearing across multiple channels.
BCE triples TV ad volume in latest ranking: AdEase
Tim Hortons and Dr. Oetker rounded out the top 3 in the TV ad ranking for October 27 to November 2.
Industry News: UB Media acquires Pattison’s residential network
Plus, Samsung TV Plus adds new channels to its FAST programming in Canada.
BCE reports media revenue dip in Q3
The decline in ad sales and subscriber revenues was offset by continued growth for Crave and sports streamers.
Quebecor posts Q3 growth despite media segment decline
Media revenue dropped by 1.9%, attributed to market conditions and shifting advertiser budgets.
Value, interactivity drive holiday shopping on connected TV: survey
Samsung Ads Canada research reveals advertising strategies for brands as they head into their busiest selling season.
Netflix touts the success of its ad-supported tier
The streamer now plans to introduce new ad offerings and enhanced audience measurement.
World Series Game 7 was most-watched Rogers broadcast ever
An average audience of 10.9 million tuned in to the deciding game between the Toronto Blue Jays and the Los Angeles Dodgers.
Corus board approves plan to reduce debt via recapitalization
Proposal would put Corus under a new ownership group, with more than $500 million cut from its current debt.
EXCLUSIVE: Which advertisers had the biggest presence during the World Series?
Rogers and the Government of Ontario took the highest share of ad time, according to AdEase.
Spotted! TD Insurance’s new stunt to promote its mobile app
The activation shows cars damaged by falling donuts, a giant pumpkin and runaway shopping carts.
Corus revenue falls 14% in Q4 with further ad declines
The company also reported an increase on the cap to its credit facility.
Nearly 40% of Canadians watched Blue Jays’ ALCS
Games against the Seattle Mariners drew 4.7 million viewers on average.
The Brick rises to first: AdEase TV
Tim Hortons continues to rank high with its NHL hockey cards campaign.
Rogers Q3 media segment up 26% YoY
Blue Jays and MLSE stake drove growth for the company, which plans to acquire the remaining 25% of MLSE in 2026.
