Television
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Corus Entertainment to shut down five children’s channels
Nickelodeon, Disney XD, Disney Jr., La Chaine Disney and ABC Spark are set to close on Sept. 1.
Nearly half of Canada watched the Stanley Cup finals: Numeris
Having five Canadian teams in the playoffs was a big draw for viewers.
Industry News: Pattison Outdoor wins TransLink business
Plus, Fuel Digital adds real estate site Proprio Direct to its portfolio, and superchannel.ca gets a revamp
Behind the Buy: Sleep Country’s biggest media spend in 30 years
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
QSRs dominate TV ads, with Tims first and McDonald’s second
Amazon Canada and DoorDash emerged as prominent advertisers across multiple cities in the week’s rankings.
Automakers accelerate in AdEase TV ranking
Subaru Canada and Toyota topped the list for the week of June 23 to 29.
CMPA proposes ‘codes of practice’ at CRTC’s market dynamics hearing
Regulatory framework similar to one implemented in the U.K. ‘would help restore commercial balance.’
Industry News: Days Inns and Motel 6 sponsor western music festivals
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
Film distributors ask CRTC for feature presales incentive
Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink
Kids Help Phone rolls out split-strategy campaign
Messaging and channel mix are tailored to reach both the youth who need the service and adults who can support it.
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
CRTC hearings: Old regulatory models stifle innovation, Google argues
Plus, Corus, Rogers and Bell make their cases during the first week of hearings.
Corus, Rogers talk commercial disputes at CRTC hearing
Rogers is seeking less regulatory burden, but Corus has argued that regulation is needed in a transitional time for the sector.
Bell defends commercial interests of BDUs at CRTC hearing
The proceeding around market dynamics in the broadcasting system kicked off with talks on conflict resolution and barriers for indie players.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Samsung leverages UGC to put real people’s stories at the forefront
