Securing the future of the Open Internet
Quantcast cautions finding reliable data is going to be harder for brands navigating a post third-party cookie world. It’s time to consider new solutions.
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Sonnet’s hockey sponsorship expands to women’s league
A new deal with the PWHPA spawns a new professional team and continued investment in Canada’s hockey players.
Julie Courtemanche gets a bigger gig at V7 Media
The new position supports CEO Joseph Leon’s strategic objectives, including M&A opportunities.
Do Canadians consume media the way we think?
Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.
BNN and Mackenzie Investments partner on content series
The advisor-focused series looks at building wealth on Bell Media’s specialty channel.
ICYMI: A musical Corner Gas Christmas surprise
Plus, Jeffrey L. Orridge is named TVO CEO and St. Joseph Communications launches an ecommerce content play.
Loblaw acquires ad serving tech from Eyereturn
The retailer plans to enhance its in-house agency’s proprietary platform.
People Moves: Alfredo Tan moves to sports media
Plus, more changes at MKTG and MediaTonik bolsters its Toronto operations.
Podcast listening is on the rise and increasingly female
A pair of studies provide snapshots of this young, ad-tolerant Canadian audience.
Metrolinx uses Instagram’s new Reels to reach youth
Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.
Assessing the AWS outage will take time
Amazon’s cloud server issues slowed publishing and analytics services for multiple organizations for nearly a full day.
What’s a sponsor to do when the Raptors head south?
Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.
Xtra launches new website and targeting options
The independent LGBTQ2S+ publication has seen its readership grow since going exclusively online in 2015.
CTV’s doctors are on top: Numeris
The Good Doctor and Grey’s Anatomy lead TV nationally, and En direct de l’univers tops the chart among French-language shows in Quebec.
Mondelez picks Media Monks for North American content
The new partnership emphasizes digital-first creative, data and media effectiveness.
How national newspapers are filling the ad void
Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.
