The Good Doctor hits its highest audience yet: Numeris
As Canadians seek primetime comfort content, The Good Doctor, Survivor and Grey’s continue to thrive.
Postmedia issued temporary waiver on interest payments
The company is trying to get ahead of the game by waiving an interest payment on its debt, initially due April 30.
Inside Metroland’s sales program to help local businesses
The Torstar operation is expanding a popular program that allows people to buy pre-emptive vouchers through their local papers.
Blog: Making sense of radical circumstances
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.
Ontario government doubles radio buy: Media Monitors
Other big increases came from the likes of Ford and CIBC.
E-sports is an opportunity, but requires long-term buy-in
MKTG’s Matthew Klar on how to ride the current wave of e-sports without being seen as opportunistic by die-hard fans.
Torstar eliminates 85 positions
The cuts come a week after CEO John Boynton implored brands to stop blacklisting pages with COVID-19-related content.
How iHeartRadio is tuning into a new strategy
Between celebrity storytime and curated positivity playlists, Rob Farina says it’s accelerated the brand’s ability to grow its footprint.
ImageMotion launches TikTok program
The content agency says it’s a big opportunity for brands to gain visibility, particularly among Millennials and Gen Z.
Bell’s acquisition of V approved
The Commission found that the transaction serves the public interest and noted that the rationale for its decision would be published at a later date.
Mary Brown’s paywall initiative is actually a last-minute media pivot
Marketing VP Jeff Barlow on where the spend was supposed to go originally, and why ROI is the last thing on his mind.
Cannes Lions cancelled for 2020
Organizers decided to hold off after cost-conscious hold cos debated skipping the festival that was meant to happen in October.
ICYMI: Programming updates from CBC, Quibi
Plus, Media Central has taken the next step in its acquisition strategy.
Tom Power heading to primetime during trying times
The new series Where You’re At With Tom Power sees the award-winning host connect virtually with artists from his living room.
