More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the dominant platform is Pluto TV, which is used by nearly a quarter of Canadians.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
Spence Diamonds and Shoppers take the top spots: AdEase Radio
QSRs and dine-in restaurants are among the highest-spending groups of the week.
Roku and ITV Studios to bring Graham Norton channel to Canada
The partnership will be bringing other FAST channels to the streamer in early 2025.
Ford bets on social to bring global Bronco platform to Canada
The automaker’s latest campaign aims to reach a wider audience that enjoys an outdoor lifestyle.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Spotted! Nutella sparks holiday cheer with interactive experience
The activation features samples of products made with the hazelnut spread, along with recipes to recreate them at home.
IPG Mediabrands wins new business with Yum! Brands
Team Accelerate was created to lead all media strategy, planning and buying for KFC, Pizza Hut and Taco Bell.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
Spotted! Guinness installs heritage holiday pop-up
The experience is supported by OOH and spots in the Montreal Metro and Uber.
Tylenol Complete and Loud Luxury drop sick beats
The campaign also uses contextual placement of OOH ads in places where people are prone to catch the flu.
Industry News: Porter partners with Moosehead
Meanwhile, Forty Creek will be paying for rides on New Year’s Eve, and Instacart expands its Ads Academy into Canada.
Bell Media combines news teams in Quebec
French and English content teams will now all be under the leadership of Suzane Landry.
