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CAA extends its sponsorship with Mirvish

In addition to its previous activations, the brand gets the naming rights to what is now the CAA Ed Mirvish Theatre.

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Allvision names new EVP as its president of media departs

Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.

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Over three million Canadians tuned in to leaders’ debates: Numeris

Outside of politics, America’s Got Talent continues to be a top performer heading into its season finale.

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7-Eleven extends TSN hockey partnership into gaming

The convenience retailer will now sponsor all of BarDown’s sports video game related content.

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Cityline integrates Samsung into its new studio

In addition to showing off new kitchen appliances, the brand is also running a contest focused on living room design.

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CPC continued its Toronto radio push in election’s final week: Media Monitors

A number of brands maintained strong buys in both Toronto and Montreal last week.

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How Dentsu has been progressing on diversity in Canada

The company has released a Canada-specific addendum to its parent company’s DEI report.

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Sportsnet, TSN unveil regional NHL schedule

Rogers has over 130 Canucks, Oilers, Flames and Leafs games, with Bell airing 131 Leafs, Habs and Senators matchups.

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Blue Ant unveils greenlights and openings for sponsors

The company’s slate of programming includes factual and entertainment content covering the paranormal, travel and technology.

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Why Visa keeps coming back to TIFF

In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.

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Why you need to talk to clients like they’re at a barbecue

Society, etc founder Mike Sharma makes the case for a more honest relationship that gets past the flashy distractions.

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How do new Canadians get their news?

Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.

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Atedra gets into connected TV with Media Pulse

The DSP expands its omnichannel offering through its partnership with a marketplace focused on premium content.

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ICYMI: Snap hires head of platform safety

Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.