9-1-1: Lone Star holds on to its top spot: Numeris
The CTV drama continues to perform in 2022, drawing just shy of two million viewers.
HGTV brings Canadian Propane Association back as a sponsor
The industry group will incorporate the fuel into the second season of Rock Solid Builds to show it is for more than just barbecues.
OMG launches tool to fill in brand measurement gap
SONAR aims to provide real-time and highly targeted feedback so planning strategies can capitalize on brand opportunities.
Horizon Media appoints first-ever chief marketing and equity officer
The newly created position strengthens the agency’s commitment to embed DEI into the core of its business.
Captivate and FrontRunner tap vacancy trend to create ad space
The U.S. and Canadian companies partner on WindowFront to place DOOH screens on empty building facades in urban centres.
Provincial governments once again buy the top: Media Monitors
Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.
Just For Laughs hires new CMO to further its growth
Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.
True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
ZoomerMedia acquires BlogTO parent Freshdaily
The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.
ICYMI: How Facebook could monetize the metaverse
Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.
Mobile adtech company Ogury opens Toronto office
Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.
Pound & Grain builds out its media offering
Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.
Cossette Media hires new head of biddable media
Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.
Canada Soccer scores sponsorship from GoGo Squeez
Materne’s health kids’ snack is aiming to reach a growing fanbase for the Canadian national teams and Canadian Premier League.
