Announcement Post

Earth’s Own buys around Earth Day

The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.

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ICYMI: Corus adds to its podcast lineup

Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.

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COMMB supports new products with new hires

The organization bolsters its team as it prepares to release new research and platforms for OOH.

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Bitbuy buys into DOOH to get its cryptocurrency to stand out

The Canadian company and Vistar bet on the platform’s ability to reach Canadian millennials on the go.

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Bell Media consolidates French lifestyle content online

Nouvo Moi is positioned to be a daily one-stop French-language online lifestyle destination.

OKIERIETE ONAODOWAN, CHANDRA WILSON

Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

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Omnicom’s organic revenue dips by 1.8% in Q1

The company also announced a new healthcare platform aimed at de-siloing data and creating more personalized journeys.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

Vickram Agarwal & Zoe Share

Schmooz sees potential in dad-focused content

The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.

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CBC gets added support in federal budget

The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.

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The case for podcast marketing

Quill’s Fatima Zaidi crunches the numbers and finds an in-demand, captive audience that is primed for conversion.

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Governments take top spots in Toronto and Montreal: Media Monitors

Auto advertisers also increased their play counts significantly in both markets.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.

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Narcity Media adds audio content to the mix

In its efforts towards rethinking local news, the millennial-focused publisher launches its first podcast.