Broadsign partnership gives programmatic a human touch
The Montreal company’s supply-side platform will be integrated into TPS Exchange’s platform, which leverages human relationships in an automated world.
Global Alliance for Responsible Media lays out its plans
The group found that over a three-month period, 9.2 million pieces of harmful online content made it through to consumers.
As the podcast industry booms, what does that spell for brands?
Quill founder Fatima Zaidi on why some creators believe many podcasts on the market aren’t sustainable, and the parallels between podcasts and influencers.
Mad About You reboot breaks CTV Comedy records
Nearly half a million viewers tuned in for the January premiere on the network’s comedy channel.
ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.
Alfie Atkinson becomes CEO for MiQ Canada
Plus, Jason Furlano, Joe Peters and Claire Jones have all been given more senior roles and responsibilities.
How Corus and Twitter bested their own records with Samsung
A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.
App engagement up, revenue stable for The Score in Q1
Cost of launching The Score Bet offset revenue to break even this quarter.
Magazine sale drives Rogers Media revenues down slightly
It was Today’s Shopping Choice that partially offset the resulting media softness, but the company expects sports will be strong in future quarters.
Netflix’s Q4 shows growth slowing in Canada
The streamer is also changing the way it reports its video viewership.
UmbraCity brings advertisers to new markets
The Vancouver-based umbrella rental startup is heading to Toronto and select U.S. cities, creating programmatic options with Campsite.
Unpacking the media habits of Quebec’s biggest city
Montreal tends to be more ethnically and linguistically diverse than the rest of the province – how does that affect media consumption?
Quiet giant Pinterest grows in popularity
Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).
NCIS sails to the top: Numeris
Police, legal and hospital procedurals drew Canadian viewers this week as well the return of Quebec drama, ‘Fugueuse.’
Sunwing stays on top: Media Monitors
The Canadian tour operator spent big in Toronto, but CTV took over the top spot in Montreal.
