Programmatic-Advertising

How holiday shopping impacts programmatic costs

Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.

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Spotted! Bringing theatre back to life with Instagram AR

Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.

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Beneva signs sponsorship with Videotron Centre

The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.

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CBC gets a head start on Beijing 2022 Olympics coverage

The programming is part of a countdown to the Winter Olympics, which runs from Feb. 4 to Feb. 20.

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People Moves: Optable hires James Prudhomme as CRO

Plus, Hisham Ghostine takes on more duties with CBC and AcuityAds names a new chief financial officer.

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BMO turns wrapping paper into ad space

Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.

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SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

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Chanteurs masques tops the ratings: Numeris

TVA’s Masked Singer adaptation drew in more Francophone viewers than any English program.

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Proximo Spirits signs on with the Montreal Canadiens and Bell Centre

The sponsorship features a wide-ranging media plan including rink board and at-concession advertising.

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Spotted! Diageo whiskies get the holographic treatment

The company is using PORTL displays to break down the barriers that have gone up in channels where sampling and demos used to be prevalent.

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Peloton once again buys the top in Toronto: Media Monitors

McDonald’s and the country’s wireless carriers have also increased their buys as the holiday season begins.

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Cannes Lions makes changes to Media Lions

The updates were made alongside the announcement of a new B2B category and the evolution of its commerce-focused Lion.

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Touche! lands three campaigns on WARC 100

Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.

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Jack Dorsey steps down as Twitter CEO

Parag Agrawal, the company’s current CTO, was named as successor.

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Hivestack and Stingray to offer audio OOH programmatically

Retail-based digital audio ads will be available and measurable across the stores in the company’s network.