THE GOOD DOCTOR - SEASON 2

The Good Doctor hits its highest audience yet: Numeris

As Canadians seek primetime comfort content, The Good Doctor, Survivor and Grey’s continue to thrive.

Andrew Large

Postmedia issued temporary waiver on interest payments

The company is trying to get ahead of the game by waiving an interest payment on its debt, initially due April 30.

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Inside Metroland’s sales program to help local businesses

The Torstar operation is expanding a popular program that allows people to buy pre-emptive vouchers through their local papers.

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Blog: Making sense of radical circumstances

UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.

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Ontario government doubles radio buy: Media Monitors

Other big increases came from the likes of Ford and CIBC.

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E-sports is an opportunity, but requires long-term buy-in

MKTG’s Matthew Klar on how to ride the current wave of e-sports without being seen as opportunistic by die-hard fans.

Toronto Star

Torstar eliminates 85 positions

The cuts come a week after CEO John Boynton implored brands to stop blacklisting pages with COVID-19-related content.

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How iHeartRadio is tuning into a new strategy

Between celebrity storytime and curated positivity playlists, Rob Farina says it’s accelerated the brand’s ability to grow its footprint.

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ImageMotion launches TikTok program

The content agency says it’s a big opportunity for brands to gain visibility, particularly among Millennials and Gen Z.

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Bell’s acquisition of V approved

The Commission found that the transaction serves the public interest and noted that the rationale for its decision would be published at a later date.

MBs

Mary Brown’s paywall initiative is actually a last-minute media pivot

Marketing VP Jeff Barlow on where the spend was supposed to go originally, and why ROI is the last thing on his mind.

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Cannes Lions cancelled for 2020

Organizers decided to hold off after cost-conscious hold cos debated skipping the festival that was meant to happen in October.

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ICYMI: Programming updates from CBC, Quibi

Plus, Media Central has taken the next step in its acquisition strategy.

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Tom Power heading to primetime during trying times

The new series Where You’re At With Tom Power sees the award-winning host connect virtually with artists from his living room.