Industry News: Tradable Bits powers NSL’s fan engagement strategy

Plus, Vendo Media will represent G3 Media’s OOH network sales.

Upfronts 2025: The NBA will drive NBCU’s fall schedule

The network is celebrating its 100th anniversary in 2026.

Why DQ Canada is betting on Twitch to celebrate its anniversary

The brand intends to modernize its media plan to remain relevant among younger audiences.

Spotted! Bell Media brings the ‘The Last of Us’ to life

A transformed bus shelter immerses passersby in the series’ gritty universe.

McDonald’s tops radio list for second week with McHappy Day campaign

Meanwhile, Subway and IKEA see shifts in rankings, according to the latest AdEase report.

Media leaders concerned ad spend not going to Canadian media

CMDC report also found that 96% of senior marketers use AI in some capacity.

Cineplex’s digital media revenue grew by 26.5%: Q1 report

President and CEO Ellis Jacob attributed growth to digital OOH national mall network.

Comic series features stories of Indigenous travel in Alberta

Indigenous Tourism Alberta (ITA), Explore Edmonton and Tourism Calgary partnering with Globe Content Studio to boost visitors.

NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads

The announcement follows a surge in Reels engagement over the last year, the platform says.

NewFronts 2025: YouTube puts the spotlight on creators

YouTube will also be bringing partnership ads to Display & Video 360.

Bell Media sees continued YoY revenue increase

However, that operating revenue decreased from last quarter’s Q4 2024 results, which were $832 million

People Moves: Dentsu Americas media CEO leaving agency

Plus, Sparks Foundry announces a new SVP of media planning.

NewFronts 2025: Snap welcomes brands into Sponsored Chat

The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.

The SDP partners with SportChek to broadcast from Maple Leaf Square

The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.

AutoTrader signs multi-year Canadian deal with the NHL

The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.