Volkswagen takes top spot in Toronto: Media Monitors
The automaker is one of several that kicked up its radio buys last week.
Mindshare Canada lets CEO Devon MacDonald go
GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.
The pandemic has shifted feelings about data collection
An EY study shows that consumers are more willing to share data, but have also become more aware of how it is used.
Google explores first-party replacements for third-party cookies
The company believes an interest-based cohort model could be nearly as effective as cookie-based ads.
How valuable is a Canadian Super Bowl buy?
Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.
The ups and downs of radio listening in 2020
According to NLogic, radio listening fluctuated at different stages of the pandemic, with in-home audiences peaking during lockdowns.
Fashion Television and Book Television to shutter
The CRTC has approved an application filed by Bell Media in December, with the channels set to go dark on Feb. 21.
ICYMI: The Podcast Exchange adds to its roster
Plus, Netflix breaks the 200 million subscriber mark and Sid splits away from Tim.
Advertisers take a closer look at connected TV
Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.
A snapshot of moms’ changing media habits
Ehm & Co. finds some interesting trends emerging from increased screen times.
Rogers Sports & Media enters (another) OOH partnership
Rogers’ Al Dark says the company is taking a “bullish” approach to investments in OOH as it partners with Vertical Impression’s residential network.
Enthusiast brings on Samsung as sponsor across platforms
The Toronto esports company’s growth has allowed it to offer deals integrated across digital, content, events and social channels.
Second round of layoffs hits Bell Media
The head of Discovery Canada, the sales lead for Western Canada and the head of podcasting strategy are among the departures.
Police dramas rule the week: Numeris
Blue Bloods and The Rookie attracted the most viewers nationally, while SRC’s televisual gala topped ratings in Quebec.
What to expect from MasterChef Canada’s five sponsors
A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.
