CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Sephora becomes the first beauty sponsor of WNBA’s Toronto Tempo
The partnership includes activations, social integration and in-stadium promotion.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Media Moves: New execs at Snapchat and Cogeco
While the social platform fills new creator partnerships position in Canada, while the media co. names president.
Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.
Why digital-born Endy is investing in print media
The Sleep Country-owned brand will publish a full-page ad in the Globe & Mail for the first time.
Reddit brings ads to its AMA format
The social network has also added a tool for brands to discover trending conversations on the platform.
More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.
Scotiabank Hockey Day will air in six languages for the first time
Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.
WPP updates RTO policy following similar mandates at Omnicom and Publicis
Employees were informed by CEO Mark Read that they are expected back in the office four days a week.
Adidas enters F1 as sponsor of the Mercedes team
As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.
The Brick Warehouse boosts its TV spend: AdEase
Crave TV was the second most active advertiser during the first week of the year.
Industry News: APTN extends deal with Rogers for NHL season
Meanwhile, at CES, Google announces it’s bringing AI to its TV operating system.
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
Sleep Country starts the year as the most active advertiser on radio
The latest AdEase report shows that London Drugs ranked second in the week of Dec 30 to Jan 5.
