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9-1-1: Lone Star holds on to its top spot: Numeris

The CTV drama continues to perform in 2022, drawing just shy of two million viewers.

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HGTV brings Canadian Propane Association back as a sponsor

The industry group will incorporate the fuel into the second season of Rock Solid Builds to show it is for more than just barbecues.

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OMG launches tool to fill in brand measurement gap

SONAR aims to provide real-time and highly targeted feedback so planning strategies can capitalize on brand opportunities.

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Horizon Media appoints first-ever chief marketing and equity officer

The newly created position strengthens the agency’s commitment to embed DEI into the core of its business.

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Captivate and FrontRunner tap vacancy trend to create ad space

The U.S. and Canadian companies partner on WindowFront to place DOOH screens on empty building facades in urban centres.

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Provincial governments once again buy the top: Media Monitors

Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.

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Just For Laughs hires new CMO to further its growth

Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.

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True Media taps advanced video targeting for Callia

A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

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GE Appliances signs on to sponsor Canada Soccer

The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.

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ZoomerMedia acquires BlogTO parent Freshdaily

The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.

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ICYMI: How Facebook could monetize the metaverse

Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.

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Mobile adtech company Ogury opens Toronto office

Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.

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Pound & Grain builds out its media offering

Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.

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Cossette Media hires new head of biddable media

Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.

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Canada Soccer scores sponsorship from GoGo Squeez

Materne’s health kids’ snack is aiming to reach a growing fanbase for the Canadian national teams and Canadian Premier League.