nelly-antoniadou-9X1P46Y2KJo-unsplash

Over 40% of people working in media are rethinking jobs

The State of the Nation survey reveals changes to careers, time and how we work have been top of mind during the pandemic.

Swiss Chalet-A Healthy Relationship- Swiss Chalet Collaborates w

Swiss Chalet renews WW partnership with a big paid strategy

The family service restaurant focuses on community engagement by investing more in social spend.

pexels-mike-244207

Torstar gets Wheels back on track

The relaunched auto section features coverage enthusiasts have come to expect, as well as lifestyle content that reflects changes in the marketplace.

pexels-thought-catalog-2228569

ICYMI: Snapchat lets a news company sell its ads

Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.

nick-morrison-FHnnjk1Yj7Y-unsplash

How media buyers can combat misinformation

UM’s Erica Kokiw explains why supporting quality news publishers with media dollars is a sound strategy.

research

UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

The Naked Collective-The Naked Collective Partners With Acosta t

Mude keeps its media plan nimble for Canadian launch

The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.

Top Chef Canada

Top Chef Canada announces three new sponsors

Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.

pexels-brett-jordan-5426400

Pinterest introduces new video units and measurement tools

The social platform also unveiled research about its “new generation” of users in Canada.

Top Gear Series 29

Blue Ant Media to launch BBC First in Canada

The addition of BBC shows to HIFI’s most popular broadcasts is expected to broaden the audience for the rebranded channel.

pexels-tony-schnagl-6468935

NHL games make a strong showing: Numeris

Hockey dominated ratings in Toronto and Edmonton, with CTV making a strong showing nationally.

pexels-cottonbro-4009409

Roku acquires Nielsen’s AVA business

The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.

HF x Habs Release

HelloFresh becomes official meal kit of the Montreal Canadiens

The brand’s first team sponsorship will include special offers for Habs fans and a content series.

lottery

Lotteries double down in Toronto: Media Monitors

QSRs still held strong in the Toronto market, while most categories dropped play counts across the board in Montreal.

coruscropped

Corus’ influencer studio grows into new verticals

Kin adds to its roster of creators, namely in categories like entrepreneurship, parenting and home and DIY.