Are you ready for life beyond the cookie?
Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.
Sponsored
Retail, restobar and recreational traffic on the rise: Report
Despite more travel to parks and nearby towns, transit and workplace activity is still way down.
Pinty’s becomes newest presenting sponsor for TSN’s OverDrive
The brand officially replaces The Source as the lead sponsor of the afternoon staple series.
What categories drove a surge in radio buying?
Turns out, there’s been activity pretty much across the board – in both Toronto and Montreal.
How did the Schittstorm translate to Emmy’s ratings?
The viewership drop in Canada was only half of what was reportedly lost in the U.S.
How Bell used its digital prowess to keep TIFF running smoothly
Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.
Acast comes to Canada
It’s allowing Canadian advertisers to buy ads across the network and it’s hired CBC’s Heather Gordon to head up country operations.
Specialty rocked summer TV this year: report
New data from NLogic shows that the biggest difference that sports and specialty has made is a push to more live viewing.
Group music listening is going up. Why does this matter for brands?
The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.
Why gaming platforms could be a key alternative to IRL gatherings
With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?
Why buyers should use Pinterest to reach men
Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.
What’s unique about the Globe’s new partnership with IAS?
Context Control focuses not on keywords and instant content blocking, but on sentiment and the big picture of articles.
ICYMI: New faces join CMA media council
Who got the top title in RECMA’s latest debrief? Plus, CBC’s production ramps back up.
CBC formalizes new branded content unit
Tandem represents a new era of branded content for the pubcaster, with more investment and more defined leadership.
How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.
CTV unveils its new digital platform
The online offering is completely ad-supported and will now offer free-to-watch content directly from linear.
