Kao Canada selects m/Six
The parent company of Bioré and Jergens has selected the GroupM/The&Partnership joint agency as it looks to grow its digital presence.
Scott Stewart heads back to the agency world with VMC
The former Postmedia and Wavemaker strategist is looking to support VMC’s growing business and outline its new vision as president.
Get ready for more content-led campaigns, study says
Plus, World Media Group looks at the most common KPIs for content-led campaigns.
People Moves: Today’s Shopping Choice, Cue and more
Plus, Halifax-based agency Trampline Branding has made a key media promotion.
Vividata switches it up at the board level
The new 14-member board now has a 50/50 split among media and advertiser representation.
Broadsign partnership gives programmatic a human touch
The Montreal company’s supply-side platform will be integrated into TPS Exchange’s platform, which leverages human relationships in an automated world.
Global Alliance for Responsible Media lays out its plans
The group found that over a three-month period, 9.2 million pieces of harmful online content made it through to consumers.
As the podcast industry booms, what does that spell for brands?
Quill founder Fatima Zaidi on why some creators believe many podcasts on the market aren’t sustainable, and the parallels between podcasts and influencers.
Mad About You reboot breaks CTV Comedy records
Nearly half a million viewers tuned in for the January premiere on the network’s comedy channel.
ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.
Alfie Atkinson becomes CEO for MiQ Canada
Plus, Jason Furlano, Joe Peters and Claire Jones have all been given more senior roles and responsibilities.
How Corus and Twitter bested their own records with Samsung
A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.
App engagement up, revenue stable for The Score in Q1
Cost of launching The Score Bet offset revenue to break even this quarter.
Magazine sale drives Rogers Media revenues down slightly
It was Today’s Shopping Choice that partially offset the resulting media softness, but the company expects sports will be strong in future quarters.
Netflix’s Q4 shows growth slowing in Canada
The streamer is also changing the way it reports its video viewership.
