P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
Newcomers to Canada consume more digital media: report
More than 60 million Chinese adults hope to move to Canada in the next two years.
Facebook and Canadian Press partner to develop Indigenous voices
Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Behind the buy: Reese’s moves from awareness to engagement
Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.
SkipTheDishes uses in-game integration to improve the playoff viewing experience
The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.
Estee Lauder doubles down on Facebook for Shades of Canada
Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.
TVA Sports takes Euro 2020 to Montreal streets
The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.
Round one of the NHL playoffs dominated the ratings: Numeris
Game seven of the Leafs vs. Canadiens series was the most-watched NHL broadcast ever, reaching 52% of the country.
Goodfood retakes top radio spot: Media Monitors
Provincial governments maintained strong spend in both Toronto and Montreal, along with automotive and sleep categories.
Reddit kicks off first campaign in a Canadian media strategy
Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.
Magna forecasts healthy return to economic growth in Canada
Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.
Narcity boosts small business with media giveaway
The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.
StackAdapt adds forecasting to its DSP
The new tool provides pre-campaign insights to make sure media buyers are planning effectively.
Industry associations come together for WFA’s global diversity survey
A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.
- Dentsu Canada taps Breton and Hart for client-centric roles
- Reddit kicks off first campaign in a Canadian media strategy
- Canada to recoup its 2020 ad spend decline, and then some: report
- SkipTheDishes uses in-game integration to improve the playoff viewing experience
- Quantcast: Building the future of Programmatic
