Research

The Brick dominates the TV market, followed by Tim Hortons

The retailer increased its spend compared to the previous TV buying week, according to AdEase.

Toyota ups radio spend, Desjardins Group pulls back

Government of Quebec was the third most active advertiser from Oct. 21 to 27.

How Gen Alpha watches TV: MTM

Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.

Tim Hortons stays at the top of the AdEase TV ranking

The second most active advertiser from Oct. 14 to 20 was Crave TV.

Horizon Media and Pattison study how commuters see OOH

The research found that Gen Z and Millennials pay the most attention to 3D DOOH.

Desjardins Group and Toyota boost radio spend: AdEase

The Government of Quebec also increased its spend compared to last week.

Brands aren’t keeping up with Baby Boomers’ digital habits: WARC

Digital extensions of offline content channels are seeing the fastest growth from this demo.

From Gen Z to affluent Canadians, a look at who’s using gen AI tools

Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.

Social media shopping is catching up to ecommerce

A new report by Horizon Media shows the trend is driven by GenZ and Millennials.

Tim Hortons increases its TV buy and finishes in first: AdEase

Leon’s Furniture was the second most active advertiser from Sep. 30 to Oct. 6.

Tim Hortons boosts radio spend, Toyota pulls back: AdEase

Desjardins Group was the second most active advertiser from Sep. 30 to Oct. 6.

A majority of Canadians are eager to learn AI skills

A new Google Canada study shows that most Canadian businesses see the economic benefits of AI

McDonald’s continues to dominate the TV market

Subaru came in second, followed by Leon’s Furniture.

Toyota continues to buy big in radio: AdEase

According to the report, the automaker made 6,560 occurrences from Sep. 23 to 29.

Newcomers are consuming Canadian media before they arrive

According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market.