Research

masked-singer

SNL premiere draws record viewers, but Masked Singer prevails: Numeris

An historic SNL showing and a breakout week for The Masked Singer had viewers singing TV’s good graces.

retro radio

Toronto and Montreal see radio rebounds

Both cities saw increases from government and unions, home and hardware stores and more.

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What part can media agencies play in anti-racism?

MediaCom’s Kevin Johnson on why the issue is something media agencies can work to solve (and how).

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Reality rules, but one new scripted show cracks top five: Numeris

A Torontonian’s presence in AGT helped give it a boost in that market.

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Auto slows on Toronto radio, Montreal sees government uptick

Sleep Country made the biggest order in Toronto, but other brands in the cities had a sleepy week for different reasons.

Amazon

New study reveals Canadians like digital for deals, TV for influence

New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.

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Has the pandemic made older Canadians more tech-savvy?

More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.

Amazon

The saving grace of 2020 ad spend? Ecommerce platforms

Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.

schittsCreek

With the Raptors out, Canada rallied behind the Emmys: Numeris

Meanwhile, Quebecers continued to tune into local favourites.

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Toyota and Shoppers top the Media Monitors radio charts

There were bigger radio buys in Toronto, with the top-seven advertisers each purchasing more than 1,000 ads.

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It’s time for brands to look closer at women’s sports

Passionate fans of women’s sports say that more coverage is needed for pro sports leagues to reach their full potential.

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Mobile users are opening their apps and sharing location data more often

Good news for media platforms – users are opening apps more frequently and they’re more willing to share.

schittsCreek

Raptors bring big views, Quebec’s biggest shows double: Numeris

Big Brother also drew big national attention.

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The biggest difference between pre-COVID radio listening and now

Is the morning drive show a thing of the past?