Research
Subaru and Crave TV lead ad pack in latest AdEase TV report
The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.
Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.
WPP Media downgrades global ad revenue forecast
Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%
McDonald’s ads rule the airwaves with signature deals and summer promos
The QSR dominated the AdEase Radio ranking for the week of June 2 to 8, claiming the top spot in nearly every market.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
McDonald’s holds top spot, Novo Nordisk jumps up rankings
QSRs, retailers and airlines fuel ad activity across Canada, according to the latest AdEase data for the week of May 26 to June 1.
Radio ratings: AM/FM reached 81% of Canadians in diary markets
Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought and sold.
Spring campaigns drive AdEase TV ranking, Tim Hortons tops the list
QSRs, TV and streaming services and furniture stores drive ad competition in major canadian cities.
McDonald’s roars back to top, Crave TV sees huge surge: AdEase Radio
The streaming service doubles ad occurrences, rounding out top five for the week of May 19 to 25.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
QSRs dominate TV ad landscape, led by Tim Hortons: AdEase
Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.
Toyota and Subway battle for top spot in AdEase radio ad ranking
The automaker shifts into high gear with 6,133 ad occurrences, while Subway and IKEA follow closely.
Tims soars to second place with Ryan Reynolds campaign: AdEase TV
The Brick Warehouse was the most active advertiser for the week of May 5 to 11.
McDonald’s tops radio list for second week with McHappy Day campaign
Meanwhile, Subway and IKEA see shifts in rankings, according to the latest AdEase report.
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
