Research

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Ad recession imminent, but CPG could stay strong: report

As short-term consumer behaviours could turn into more permanent ones, consumer goods could weather the storm better than other categories.

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Are Canadians entering a state of news fatigue?

Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.

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Provincial campaigns go big on radio: Media Monitors

Meanwhile, the auto category has continued to advertise unabated.

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How media consumption is shaping Canadians’ mindsets

Canadians are consuming more media than ever, but trust is not evenly distributed.

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ICYMI: Cossette Media scores big internationally and more

Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.

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How Canadians are spending their isolation time online

Visits to news sites have increased across the board, with sessions lasting longer.

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The Good Doctor stays strong: Numeris

Grey’s Anatomy and Survivor continued to duke it out for the second and third place.

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What brands can learn from history (and how this is a little different)

Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.

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Auto advertising propels the radio market: Media Monitors

Governments also upped their radio spend as part of their COVID-19 awareness efforts.

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Media companies around the globe report a sudden drop in ads

The International News Media Association has word from companies around the globe that brands have done a face-heel turn on ads.

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Top viewed shows stay steady: Numeris

Classics like Survivor and Grey’s fared well in the top five, but nothing can touch The Good Doctor.

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The three likeliest scenarios for ad investment in the age of COVID-19

U.K. firm Warc has outlined what could happen throughout the next year depending on the response to the virus — and it’s likely traditional media could be hit hard.

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Media mergers and acquisitions on the rise in volume, not value

Canadian acquisitions have not accounted for much of the global value of such deals.

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Lotto Max replaces Tims at the top: Media Monitors

Most of last week’s top-five buyers purchased fewer spots on the air.

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The potential impact of COVID-19 on OOH, by the numbers

A new report by IMI gives insight into just how quiet it could get on transit, at festivals and at the movies.