Research

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Air Transat buys the top in Toronto: Media Monitors

Meanwhile, Bell held on to its top spot in Montreal.

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Retail media is likely to grow alongside ecommerce

GroupM forecasts that it will exceed $160 billion in spending by 2027.

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Display ads are making big leaps in viewability

But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.

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How are Canadian newcomers consuming audio?

An MTM report finds that while radio consumption is low, they are big users of digital platforms.

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Brands are right to avoid misinformation online

An IAS survey found that ads appearing near false or misleading content eroded trust and brand perception among consumers.

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Two-thirds of streaming subscribers still have cable

The latest MTM report also finds SVOD subscribers watch more traditional TV, suggesting they use Netflix and Disney+ as supplements, not replacements.

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Virgin Plus buys the top, again: Media Monitors

But the CNE, U of T and BMO made strong bids in Toronto.

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A look at today’s mobile user segments

Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.

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Big digital companies have been clawing back their ad spend

But GroupM’s analysis also found dips in growth have largely been in line with revenue declines.

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How much traffic does a bank website get?

Vividata’s latest data release also dives into which ads are more likely to be noticed by those in need of financial advice.

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Global ad spending is expected to cool off in 2023

WARC’s latest forecast takes a more reserved view on predictions for the industry’s upward trajectory.

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Ipsos CEO Gary Bennewies to retire

Cynthia Pachovski will take over as interim CEO while a search is conducted for a permanent replacement.

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Consumers aren’t keen on having their data used for ads

IAS’ latest survey also finds roughly half of digital media practitioners lack awareness of regulations about data collection.

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Online audiences are flocking back to travel sites

However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.

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Canadian ad spending dips for the first time in more than a year

SMI data shows that digital spending dipped 4% after 22 months of growth.