Research

OKIERIETE ONAODOWAN, CHANDRA WILSON

Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

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Governments take top spots in Toronto and Montreal: Media Monitors

Auto advertisers also increased their play counts significantly in both markets.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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Twenty percent of Canadian adults have used food delivery services: study

Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.

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CTV continues to dominate national viewership: Numeris

The channel’s medical dramas and police procedurals continue to resonate.

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Abacus Growth launches measurement tool based on client data

The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.

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Future Focus 2021 and the age of assisted commerce: report

iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

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Latest database examines on- and offline behaviour during COVID-19

Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.

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CTV sweeps top five national TV rankings: Numeris

Police and hospital dramas, along with NHL hockey, stay popular in most markets.

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How to get ‘contextual signalling’ ready for a cookieless world

IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.

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Telcos boost radio investment in Toronto: Media Monitors

Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.

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DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.

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Grey’s Anatomy regains its top TV spot: Numeris

Medical dramas maintain healthy viewership, and NHL hockey’s popularity persists.

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QSRs, food and beverage hungry for more radio play: Media Monitors

Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.