Research
Majority of consumers want control of their online ad load
Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave.
Euro Cup finals take the top TV spots: Numeris
TSN and CTV coverage of the Euro 2020 finals dominated TV screens across the country, and multi-day viewing kept the Stanley Cup Playoffs in contention.
Automotive dominates radio for the week: Media Monitors
Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.
Anticipating post-pandemic consumer behaviour: study
The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.
ICYMI: Publicis Groupe buys CitrusAd
Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.
Streaming audio’s role in connecting with audiences: report
At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.
America’s Got Talent and sports on top: Numeris
While AGT nabbed the top single-day viewing totals, Stanley Cup Finals and quarter final soccer grabbed a lot of attention.
Goodfood takes back the top: Media Monitors
Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.
Canadian ad spend one of the fastest growing in 2021: report
Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.
Technology’s role in post-pandemic retail shopping: study
The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.
America’s Got Talent stays on top: Numeris
TVA programming dominated French Canadian viewing and the return of HGTV’s Island of Bryan proved popular nationwide.
OLG bets on radio in Toronto: Media Monitors
QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.
What should Canada Day marketing look like in 2021?
What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.
America’s Got Talent takes the top: Numeris
But an eclectic mix of programming rounded out the rest of the TV rankings for the week.
Report paints a post-pandemic picture
Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.
