Research

Nearly half of Canada watched the Stanley Cup finals: Numeris

Having five Canadian teams in the playoffs was a big draw for viewers.

YouTube overtakes Spotify as preferred podcast platform in Canada: report

Triton Digital’s new data reveals growing popularity of podcasts, shifting platform dynamics and evolving listener habits.

McDonald’s leads rankings, Rona makes big leap: AdEase Radio

QSRs and home reno stores dominate the ranking for the week of June 30 to July 6.

Canadians still unsure about AI in customer service: survey

Around a third of respondents said they are willing to interact with an AI agent if it reduces their time on hold.

QSRs dominate TV ads, with Tims first and McDonald’s second

Amazon Canada and DoorDash emerged as prominent advertisers across multiple cities in the week’s rankings.

What is TikTok’s future in Canada?

The platform is making efforts to show its value while it remains under a federal order to shut down business operations.

Automakers accelerate in AdEase TV ranking

Subaru Canada and Toyota topped the list for the week of June 23 to 29.

McDonald’s dominates AdEase Radio for fourth week

Toyota ranked second, experiencing an increase in combined occurrences from the previous week.

Buy-Canadian sentiment is growing and here to stay: survey

In-store displays and TV ads are the most trusted platforms for reinforcing Canadian identity, the poll found.

Subaru remains at the top: AdEase TV

The automaker’s 2025 Forester campaign helped it maintain the lead in the ranking for the week of June 16 to 22.

Corus’s Q3 revenue drops 10% as ad revenue falls

TV revenue decreased by 11% while radio revenue fell 1%.

McDonald’s dominates airwaves, Sico returns to the charts: AdEase

IKEA followed closely in 3rd place in the ranking for the week of June 16 to 22.

40% say Canadian content is important: Survey

Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.

Subaru retains top spot: AdEase TV

The automaker dominated the ranking for the week of June 9 to 15 with 2,691 occurrences, led by its 2025 Forester campaign.

New research shows 76% of Canadians are fans of women’s sports

Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.