Research

AGT

Top shows are back in the seven figures: Numeris

Plus, hockey rules nationally, but basketball is the hottest game in Toronto.

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Millions of esports enthusiasts overlap with traditional sports fans

Nearly half of Canadian esports fans follow the NBA, as well as the NHL.

World of Dance - Season 1

Our first glimpse at the return of sports: Numeris

Plus, World of Dance leaped over AGT in the ratings for the first time.

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Sobeys gets dominant on Toronto radio: Media Monitors

Between ads for the chain itself and its Voila grocery service, the grocer purchased more than 2,000 spots.

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Which OTT streamers are filling the gap in lockdown?

One quarter of homebound Canadians have subscribed to an additional service during the pandemic.

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Is mobile video a bright spot for ad spend?

Plus, buyers discuss inventory shortage and what makes it premium.

AGT

AGT is back and the top five shows some improvement: Numeris

Viewers overall showed more enthusiasm for TV, particularly unscripted, this week.

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Canada’s ad spend drop is moderate compared to global average

Zenith’s numbers show that all of Canada’s media types have been hit, but many will get back into recovery mode by next year.

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We’re officially past the pandemic screentime surge

Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.

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Pandemic affecting ad spend much more than 2008 financial crisis: Report

Canada’s total ad spend dropped by more than 36% during the spring, but all Anglo markets showed signs of recovery in June.

NATALIA CORDOVA-BUCKLEY, ELIZABETH HENSTRIDGE, MAX OSINSKI, BRIANA VENSKUS

Agents of SHIELD is on top, but no programs crack one million: Numeris

Meanwhile, in Toronto, the return of Formula One brought some viewers, but other markets gravitated toward reruns or unscripted shows.

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After four tepid months, Montreal’s radio market takes off: Media Monitors

Toronto also saw a week of healthy increases from the auto category, food and beverage retailers and more.

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Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.

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Younger people more excited for the return of basketball

The more international feel of the NBA, compared to the NHL, means that even though it has less mass appeal, Gen Z is more eager to see it return.

AGT

AGT stays on top, but loses viewers: Numeris

Montreal and Edmonton grew overall as individual markets, while the Quebec Francophone TV scene was tepid.