Research

Station 19 takes the top TV spot: Numeris
The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

Numeris’ holistic approach to audio measurement
The company is expected to announce a new streaming partner in the coming weeks.

Governments take top spots in Toronto and Montreal: Media Monitors
Auto advertisers also increased their play counts significantly in both markets.

Twenty percent of Canadian adults have used food delivery services: study
Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.

CTV continues to dominate national viewership: Numeris
The channel’s medical dramas and police procedurals continue to resonate.

Abacus Growth launches measurement tool based on client data
The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.

Future Focus 2021 and the age of assisted commerce: report
iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

Latest database examines on- and offline behaviour during COVID-19
Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.

CTV sweeps top five national TV rankings: Numeris
Police and hospital dramas, along with NHL hockey, stay popular in most markets.

Telcos boost radio investment in Toronto: Media Monitors
Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.

DTC brands find success in TV: study
Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.

Grey’s Anatomy regains its top TV spot: Numeris
Medical dramas maintain healthy viewership, and NHL hockey’s popularity persists.

QSRs, food and beverage hungry for more radio play: Media Monitors
Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.