Research
The Brick dominates the TV market, followed by Tim Hortons
The retailer increased its spend compared to the previous TV buying week, according to AdEase.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
Tim Hortons increases its TV buy and finishes in first: AdEase
Leon’s Furniture was the second most active advertiser from Sep. 30 to Oct. 6.
A majority of Canadians are eager to learn AI skills
A new Google Canada study shows that most Canadian businesses see the economic benefits of AI
Newcomers are consuming Canadian media before they arrive
According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market.