Research

ChineseConsumer

Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

This Is Us - Season 1

Masked Singer returns to the top, This is Us debuts high: Numeris

The Big Three took number two, while The Masked Singer, SNL and The Amazing Race continued to dominate.

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

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The summertime screen slump didn’t last: study

Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.

THE AMAZING RACE

The Amazing Race takes the top, but its views slide: Numeris

With The Masked Singer taking a week off, no show this week cracked two million views.

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As Canadian ad spend declines, one category is posting growth

Increase in consumer demand has somewhat insulated the category from the impact of the pandemic.

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Auto categories soften in Toronto, Montreal: Media Monitors

GoodFood took the top spot in Toronto, while the Provincial Government increased its presence in Montreal.

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Canada’s total ad spend to drop 8.7% this year: eMarketer

Digital ad spending will grow in the market – only slightly – but represents well over half of the country’s ad spend.

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Masked Singer continues its hot streak: Numeris

Some shows posted improvements, but a returning favourite knocked a rising star off its throne.

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Auto remains hot in Toronto and Montreal: Media Monitors

Finance, QSR and professional services saw consistent lifts as well.

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Could Canada’s ad spend recovery be swifter than other countries?

SMI’s data shows that digital was barely down this quarter, and TV is faring better here than in other nations.

PrintDigitalNews

Newspaper reach, influence continues to drop

The bright spot is community news, where reach is still strong among all demos.

Retro TV

Sports ruled the summer, while U.S. nets perform well in Canada

A study of set top boxes revealed a fervent tuning in to sports, but Global ruled among Canadian national networks.

masked-singer

Masked Singer, SNL stay on top: Numeris

While the same shows remained in the top positions, AMAs were notably lower after recent premiere weeks.

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SNL premiere draws record viewers, but Masked Singer prevails: Numeris

An historic SNL showing and a breakout week for The Masked Singer had viewers singing TV’s good graces.