Research

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The duopoly grows, but TV will return to growth: report

Traditional media combined will grow by 1.5%, its biggest lift since 2011.

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The Good Doctor back on top: Numeris

Across the country, the hospital drama returns to the top of the charts along with the 40th season premiere of ‘Survivor.’

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How digital shifts will affect the Olympics

A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.

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Auto dominates radio buying in Toronto: Media Monitors

In Montreal, however, CTV was back on top as the biggest buyer in radio.

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The Oscars take the top spot: Numeris

The 92nd Academy Awards topped markets across the country with an AMA of 4.8 million.

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Auto show spends big: Media Monitors

Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.

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TikTok is on the rise in Canada, but penetration is still low

The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.

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Has streaming actually changed the way we consume content?

More than half of Boomers binge-watch on a monthly basis, and Gen Z have the strongest preferences toward Crave.

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Super Bowl LIV the top draw: Numeris

The Masked Singer benefited from airing directly after the action, drawing a significant audience of its own.

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Advertising drives organic growth at Omnicom in Q4

The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.

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Sunwing continues to fly high: Media Monitors

Travel services continue to spend big and dominate in both Toronto and Montreal.

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The new way Dentsu is looking at audiences

Isobar’s Charlie Almond breaks down the four new consumer categories it’s determined – and how brands can tap their mindsets.

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Are trust issues moving Canadians to paid models?

A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.

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Netflix has a hold on French Canada; Comedy rules for podcasts

The Media Technology Monitor’s latest report offers a glimpse into how Canadians are engaging with the newest kinds of media.

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Organic growth down in 2019 for Publicis

The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.