Research
Industry News: Vividata makes changes to its senior team
Plus, Cineplex completes the sale of its digital media business.
BCE triples TV ad volume in latest ranking: AdEase
Tim Hortons and Dr. Oetker rounded out the top 3 in the TV ad ranking for October 27 to November 2.
Value, interactivity drive holiday shopping on connected TV: survey
Samsung Ads Canada research reveals advertising strategies for brands as they head into their busiest selling season.
Novo Nordisk jumps to the top in radio ad ranking: AdEase
Fast food restaurants were the most dominant category on radio for the week of October 27 to November 2.
EXCLUSIVE: Which advertisers had the biggest presence during the World Series?
Rogers and the Government of Ontario took the highest share of ad time, according to AdEase.
UM tops agencies in latest RECMA report for Canada
Meanwhile, PHD leads in the new business ranking.
Nearly 40% of Canadians watched Blue Jays’ ALCS
Games against the Seattle Mariners drew 4.7 million viewers on average.
Cogeco Media continues rise in latest Canada Podcast Ranker
CBC/Radio-Canada once again dominates the market.
Canadians concerned about digital deception in news: survey
A majority of respondents worry about the potential for AI-generated content to mislead consumers.
The Brick rises to first: AdEase TV
Tim Hortons continues to rank high with its NHL hockey cards campaign.
Automakers accelerate to the top: AdEase Radio
Volkswagen came in first place, followed by Toyota, according to the most recent monitoring data.
Women’s pro sports market has doubled in Canada: report
The industry is on track to reach $570 million by 2030, according to Canadian Women & Sport’s new research.
Tim Hortons tops latest TV ad ranking
The QSR racked up 2,174 combined occurrences, according to the AdEase report for the week of October 13 to 19.
Toyota edges out VW in radio ad ranking: AdEase
The carmaker logged a notable increase in volume for its ad for the Tacoma 4×4 Tactical.
Federal government should spend ad dollars on Canadian media: survey
In the Ipsos survey for the Toronto Star, 83% of respondents support the idea of a ‘buy Canadian’ mandate.
