Research

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Newcomers to Canada are more reliant on their phones

A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.

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Which stations are tops in local radio markets?

David Bray looks at the first release of RadioCounts’ survey of small- and medium-sized markets previously dropped by Numeris.

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Adele special tops two million: Numeris

One Night Only also topped ratings in several major English markets.

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Canada could lag behind in travel industry’s adspend recovery

A new report from Zenith shows pre-pandemic spending will be reached by 2023, but it won’t be spread evenly across markets.

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Advertisers are focusing on optimizing programmatic quality over cost

A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.

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The Good Doctor stays on top: Numeris

CTV’s medical drama managed to hold on to its spot, despite Global’s top shows continuing to perform well.

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UM Canada continues to shoot up RECMA’s global rankings

The agency’s score on qualitative rankings puts it among the fastest-improving in top markets.

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A host of brands kick up their radio buys: Media Monitors

The Toronto and Montreal markets had advertisers from across categories increase their play counts.

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Amid declines in trust, more Canadians are turning to news outlets

Research by Kaiser & Partners found that traditional news is still seen as more trustworthy than social media.

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How the loosening of restrictions has impacted OOH

COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.

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CAA buys the top in Toronto: Media Monitors

The association began a new radio push in a big way last week.

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Social investment to continue its uptick

The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.

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Blue Bloods jumps to the top: Numeris

The CTV police procedural leapt ahead of several top shows on Global.

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McDonald’s jumps to the top: Media Monitors

The QSR, as well as Bell, are once again the most active radio advertisers in Toronto as things in Montreal remain relatively unchanged.