Research

IGTV

Where are social media users getting their news from?

Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.

AGT

Consistency is key as America’s Got Talent tops the charts: Numeris

Vancouver’s viewers also tuned in more enthusiastically to their favourite shows.

subway2

QSR makes a comeback on Toronto radio, Montreal stays tepid

Meanwhile, the provincial governments in both locations took different strategies with their buys.

ADT107_401E_02

What’s the state of omnichannel programmatic in Canada?

Data from MIQ shows that, when compared to the U.S. and the U.K., Canadian marketers invest less of their budgets in programmatic channels.

AGT

AGT stays hot, but the summer TV lull looms: Numeris

While the competition powerhouse remains a favourite, some markets opt for news and reruns.

marvin-meyer-SYTO3xs06fU-unsplash

Digital spend sees slight recovery, but still well below last year

Ecommerce is helping to drive digital investment upward, but May’s spend was still 41.2% lower than May 2019.

retro radio

Toronto radio market buzzes amidst reopening: Media Monitors

Meanwhile, Montreal’s market stayed tepid.

steve-johnson-G-zsrSWvKmc-unsplash

Device and media consumption during the pandemic may have peaked

The outside world is proving tempting – for now – as Canadians start to settle into their own personal new normals.

AGT

America’s Got Talent tops the charts: Numeris

The summertime lull continues, but AGT managed to grow its national audience.

Google Home Mini

Smart speakers are growing, but not a staple

While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.

stefen-tan-FWPu4IWk-wM-unsplash

Global ad spend is down, but it could be worse

Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.

michael-longmire-lhltMGdohc8-unsplash

Finance, auto categories explode on Toronto radio: Media Monitors

Non-government advertisers are almost back to pre-COVID levels.

PatPellegrini2

Vividata, Ipsos expand research partnership

The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.

josh-appel-NeTPASr-bmQ-unsplash

OMD, Omnicom top Canadian agencies for billings

Plus, Carat grew its billings by nearly $100 million.