Research

digitalads

Canadian ad spend to be among fastest-growing globally: Dentsu

The growth of connected TV and retail media is expected to help carry momentum over from 2021.

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Provincial governments once again buy the top: Media Monitors

Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.

retro radio

Canadian Cancer Society jumps to the top: Media Monitors

Many brands continued recent radio pushes in both Toronto and Montreal.

retro radio

Governments buy the top in Toronto and Montreal: Media Monitors

Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.

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Grey Cup takes the top spot across Canada: Numeris

In addition to being the top-rated show nationally, the game was also number one across every major English market.

digitalads

Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.

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Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

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Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.

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9-1-1 nabs the top spot: Numeris

Meanwhile, Chanteurs masques entering the post-season opens up a spot at the top of the ratings in Quebec.

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More Canadians follow the NHL than any other sports league

Vividata shares insights into how Canadians follow and watch their favourite sports and teams.

retro radio

Triangle Rewards makes a big radio buy in Toronto: Media Monitors

Mobile Klinik, Planet Fitness and Sephora also boosted their radio presence last week.

radio

Radio One is performing well in medium-sized markets

David Bray takes a closer look at five cities covered in Numeris’ Fall book.

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One third of young gamers also watch streaming content

MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market

StatsRadio Motion Design Studio

Talk stations are at the top of Canada’s biggest radio markets

David Bray takes another dive into the latest PPM radio ratings.

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Canadian ad market to grow by 27% by end of the year

Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.