Research

Nearly half of Canada watched the Stanley Cup finals: Numeris
Having five Canadian teams in the playoffs was a big draw for viewers.

YouTube overtakes Spotify as preferred podcast platform in Canada: report
Triton Digital’s new data reveals growing popularity of podcasts, shifting platform dynamics and evolving listener habits.

McDonald’s leads rankings, Rona makes big leap: AdEase Radio
QSRs and home reno stores dominate the ranking for the week of June 30 to July 6.

Canadians still unsure about AI in customer service: survey
Around a third of respondents said they are willing to interact with an AI agent if it reduces their time on hold.

McDonald’s dominates AdEase Radio for fourth week
Toyota ranked second, experiencing an increase in combined occurrences from the previous week.

Buy-Canadian sentiment is growing and here to stay: survey
In-store displays and TV ads are the most trusted platforms for reinforcing Canadian identity, the poll found.

Corus’s Q3 revenue drops 10% as ad revenue falls
TV revenue decreased by 11% while radio revenue fell 1%.

New research shows 76% of Canadians are fans of women’s sports
Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.