Research

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Industry efforts are putting a big dent in brand safety risk

IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.

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Digital ad spend is now 35% higher than TV

SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.

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Streaming TV passes a ‘tipping point’

A new report from Roku and NRG also find parents are particularly interested in ad-supported options.

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Restaurants lead the pack when it comes to social engagement

Caddle and Ad Standards data reveals how companies are driving consumer product education and conversion.

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IAB goes deep on $9.62 billion in digital spending

Search, social, digital out-of-home and connected TV were (and may continue to be) big drivers of growth.

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Bell, McDonald’s boost their radio buys: Media Monitors

Both brands made big buys in Toronto and Montreal last week.

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The Rookie debuts on top: Numeris

Election night coverage also brought in big ratings for several networks.

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Automotive, betting and gaming sites have gotten big traffic boosts

Vividata’s SCC Metrica Fusion Database finds related sites have seen increases in both total traffic and repeat visits.

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Home appliances to continue big increases in ad spending

Zenith’s latest forecast suggest the investments people have made into their homes during the pandemic will continue.

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Boom in digital video expected to continue

Though growth is starting to normalize, data from eMarketer shows viewership has hit levels previously expected for 2024.

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Gamers are gaming and streaming more often

Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.

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Metrolinx buys big in Toronto: Media Monitors

Automakers also made their presence known on the airwaves in both Toronto and Montreal.

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Two-thirds of Android apps ask for ‘dangerous’ permissions

Analysis by Pixalate shows an increase in the number of apps that require users to authorize access to potentially sensitive info.

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Over three million Canadians tuned in to leaders’ debates: Numeris

Outside of politics, America’s Got Talent continues to be a top performer heading into its season finale.