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Alcohol ad spending is on the rise: report

As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.

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Cafeyn is launching in Canada in partnership with Telus

Telus is the first telecom provider in Canada to offer access to the online magazine platform’s premium titles.

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The first steps for Facebook’s journalism project in Canada

The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.

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Postmedia takes stake in Wise Publishing

The publisher’s investment adds personal finance brand MoneyWise to its inventory.

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ICYMI: What can Postmedia do for you?

Plus, Sportsnet releases PWHPA schedule, One Club launches a solidarity campaign with an OOH activation, Kidoodle.TV expands its offering, and Vevo releases Vevo Rewind.

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Magazine reach is dipping but newspapers are holding fast

Vividata’s spring survey does show, however, that younger Canadians have increased readership since the pandemic began.

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Meridian boosts spend on traditional media to strengthen its brand

The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.

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How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.

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Indie Capital launches BIPOC Media Growth Program

Primarily funded by the Facebook Journalism Project, the initiative supports indie BIPOC-led news outlets in Canada.

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Torstar picks a familiar face to lead Star Cineplex

Salah Bachir has been retained as publisher of the magazine, in addition to consulting on diversity and arts initiatives at the company.

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ICYMI: Torstar shuts down its Local experiment

Plus, AcuityAds partners with IAB for learning series and Enthusiast Gaming launches series with TikTok.

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Active International expands beyond media

The corporate trade media agency partners with media-adjacent providers to add value during uncertain times.

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ICYMI: Ascential buys Perpetua

Plus, Annex Business Media buys a food industry magazine and Stingray invests further in podcast creation and distribution.

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La Presse taps Patrick Salois for VP sales and operations role

Salois’ mandate includes clarifying the use of technology and its ability to drive advertising data.

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Postmedia revenue down another 21% in Q2

The publisher expects advertising declines to continue throughout the rest of 2021.