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Finding the North Star: A conversation with John Boynton

The Torstar CEO opens up about the company’s possible new direction in the hours following its acquisition announcement.

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Postmedia announces further layoffs

Approximately 40 unionized positions from Unifor and CWA Canada have been cut.

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How Le Devoir has remained in the black, even amidst COVID

While advertising has been decreasing in the last four months, subscription revenue and donations have played a crucial part in the business model.

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Print ad revenue down 16.5% at Postmedia

The company could benefit from the Federal Government’s wage subsidy for up to $15 million.

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Print ad revenue for Daily Brands drops 45% at Torstar

Revenues took a pounding across every segment, although digital subscribers were boosted.

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Study shows newspaper brands reaching fewer Canadians

Most readers consume their content across multiple platforms, but overall reach is declining very gradually.

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Postmedia pulls the plug on 15 community papers

Publications from Selkirk, Windsor-Essex and Napanee (pictured) will shutter.

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Who’s pulled flyers, and for how long?

Some brands will say good-bye to flyers permanently.

Kraft

Spare some ad space? Kraft Heinz Canada donates its media

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

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How Postmedia is lending a hand to local advertisers

SVP Adrian Faull shares details behind the company’s new business directory program and how the local sales relationship differs from a national level.

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What will drive a return to society?

Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?

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Postmedia issued temporary waiver on interest payments

The company is trying to get ahead of the game by waiving an interest payment on its debt, initially due April 30.

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Inside Metroland’s sales program to help local businesses

The Torstar operation is expanding a popular program that allows people to buy pre-emptive vouchers through their local papers.

Toronto Star

Torstar eliminates 85 positions

The cuts come a week after CEO John Boynton implored brands to stop blacklisting pages with COVID-19-related content.

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Do brands have an obligation to support news media?

Torstar CEO John Boynton has put out a call to advertisers to prioritize news media. But is it the right choice at this time?