B.C. spends $5M in media and marketing to lure U.S. healthcare workers
The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.
Industry News: SiriusXM Canada launches first 24/7 pro wrestling channel
Meanwhile, MediaTonik takes on digital ad sales for Quebec publisher Icimédias.
Safehaven bets on publishers to carve a niche in the charity marketplace
The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.
Egale goes big on digital and interactive in its latest campaign
Posters that trigger videos and a geo-targeted audio tour are combined with print, TV and social.
Industry News: MediaTonik takes on Journal Accès and Le Nord ad sales
Meanwhile, Optable powers Unity’s newly launched Audience Hub and EA rolls out a revamped tourism data suite.
Industry News: Bell, Magna partner for autonomous vehicle advertising
Meanwhile, former Glacier Media journalists launch a local newspaper following the closure of digital publications.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
Why National Bank is partnering with Elle to launch women’s magazine
The brand seeks to change the way women and money are portrayed in traditional female publications.
Postmedia partnering with Investigative Journalism Bureau
The IJB is based at the U of T’s Dalla Lana School of Public Health and is led by award-winning investigative journalist Robert Cribb.
Birks finds success by bringing back a newspaper ad from 50 years ago
The jeweler’s new campaign builds on the growing “Buy Canadian” movement.
KO Média boosts its ad business with L’actualité and special issues
The publisher is encouraging Quebecers to shop local with a series of issues.
The Giller Foundation and Scotiabank part ways
The move comes after a year of protest among Canadian authors for the banks involvement with Israel.
The Walrus is opening regional bureaus across Canada
The goal is for the magazine to bring provincial issues to the nation’s attention.
Why digital-born Endy is investing in print media
The Sleep Country-owned brand will publish a full-page ad in the Globe & Mail for the first time.
