Magazine reach is dipping but newspapers are holding fast
Vividata’s spring survey does show, however, that younger Canadians have increased readership since the pandemic began.
Meridian boosts spend on traditional media to strengthen its brand
The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
Indie Capital launches BIPOC Media Growth Program
Primarily funded by the Facebook Journalism Project, the initiative supports indie BIPOC-led news outlets in Canada.
Torstar picks a familiar face to lead Star Cineplex
Salah Bachir has been retained as publisher of the magazine, in addition to consulting on diversity and arts initiatives at the company.
ICYMI: Torstar shuts down its Local experiment
Plus, AcuityAds partners with IAB for learning series and Enthusiast Gaming launches series with TikTok.
Active International expands beyond media
The corporate trade media agency partners with media-adjacent providers to add value during uncertain times.
ICYMI: Ascential buys Perpetua
Plus, Annex Business Media buys a food industry magazine and Stingray invests further in podcast creation and distribution.
La Presse taps Patrick Salois for VP sales and operations role
Salois’ mandate includes clarifying the use of technology and its ability to drive advertising data.
Postmedia revenue down another 21% in Q2
The publisher expects advertising declines to continue throughout the rest of 2021.
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
St. Joseph relaunches Canadian Business
A return to print in fall 2021 and more dynamic content online will include a focus on entrepreneurs and women in business.
Torstar acquires rights for Cineplex Magazine
The publisher adds the entertainment publication to its recent list of strategic print acquisitions.
Mediatonik adds pubs for kids and seniors to its roster
A deal with Bayard gives the rep house access to Good Times, Bel Age and the Owlkids family of magazines.
Torstar promotes Irene Gentle into strategic media role
Anne Marie Owens, former editor-in-chief of the National Post, succeeds Gentle as editor of the Toronto Star.
