Our Green Home targets the enviro-motivated

Four Toronto-based companies are behind an earth-friendly lifestyle mag that's headed for doorsteps next month.

Toronto-based Green Group is targeting environmentally motivated homeowners in Ontario with a new quarterly publication launching at the end of September. Our Green Home will serve up ideas about how to live an environmentally friendly lifestyle and reduce the ‘footprint’ of their home – everything from tips on energy efficiency to green entertaining.

The ad-supported pub’s first edition will be distributed, in partnership with Metroland Publishing, to 1.86 million homes in Ontario during the last week of September – including over 300,000 copies in Toronto. The company says total readership for the A18+ demo in Ontario will reach 3.3 million. A website, OurGreenHome.ca, is in the works, but no launch date has yet been set for it.

The Green Group – which provides integrated marketing, communications and strategic management services with a focus on the environment, energy and natural resources – was formed by Toronto-based Environmental Communications Options (ECO), Petryna Advertising, Oracle Poll Research and Up Marketing.