Peace gets on The Score
The indie mag is alive and kicking with first-time plans to put a spot on TV.
Toronto-based Peace Magazine is gearing up to launch its first TV spot with The Score – a first move onto the airwaves for the independent mag that targets men and women aged 18-34. The quarterly publication, which rebranded itself as a lifestyle mag in 2004, has a circulation of about 50,000 copies (75% in Toronto, Vancouver and Montreal) and a total readership of about 300,000 – due in part to the distribution of complimentary copies at Future Shop, Athlete’s World, Roots and other retail partners.
Peace founder Harris Rosen tapped Toronto’s Mind Control Studios to produce the spot, which can be viewed by clicking here. The spot will likely air on The Score about 100 times, while a launch date will be decided next week. The move to TV follows an earlier partnership with MySpace targeting club promoters and a deal with Nike to produce XXV, a limited edition book celebrating the 25th anniversary of the Air Force 1 sneaker.
The pub currently boasts national and apparel-related clients such as Nike, Adidas, Coty, Tiger Beer, iSkin, Sony, Columbia Tri-Star, Sean John, Heineken, Molson, Paramount, Rocawear and others.