Agent Provocateur gets cheeky with sexy street stunt
Glass boxes with lingerie-clad models inside are being wheeled along Vancouver streets.
Saucy lingerie merchant Agent Provocateur is making sure its foray into the Canadian market won’t go unnoticed. The bold British brand, which officially opened for business on Vancouver’s Alberni Street in November, unleashed ‘naughty offices’ on wheels throughout Vancouver this week to drive traffic to the store.
The racy vignettes are set up in glass boxes on the back of a customized Go Mobile ad truck, and feature scantily clad models interacting in a faux office environment. The models ‘get naughty’ with the photocopier, and then hand ‘print-outs’ to passersby. The cheeky copies are actually invitations to check out the Agent Provocateur boutique.
The stunt was orchestrated by DDB Canada’s Vancouver office. Agent Provocateur is planning more sexy street stunts around Vancouver for early January. Toronto and Montreal boutiques will open in 2008.