Pattison Outdoors inks deal to offset billboard emissions

The billboard biggie has purchased enough renewable energy certificates to equal planting 335,790 trees or taking 672 cars off the road.

Oakville, Ont.-HQ’d Pattison Outdoor Advertising, which manages more outdoor billboards than any other Canadian company, has completed an agreement whereby Edmonton-based EPCOR Utilities will sell Pattison renewable energy certificates for billboards across Canada. Known as Green Tags, each certificate offsets 20% of electricity emissions.

In total, Pattison has purchased enough Green Tags to equal the emissions reduction that would result from planting 335,790 trees or taking 672 cars off the roads, according to estimates by Tree Canada and Natural Resources Canada.

‘We want to be an industry leader in demonstrating environmental responsibility,’ says Pattison Outdoor president Randy Otto. ‘Our involvement in the Green Tag program illustrates our commitment to fostering clean power initiatives.’

EnVest Green Tags represent energy from EcoLogo-certified renewable sources, such as wind, biomass or small hydro. EcoLogo energy is certified under Environment Canada’s Environmental Choice Program, which was developed in 1988 to help identify products and services that are less harmful to the environment.