Sharp tells men: Live like you mean it

A new magazine targeting affluent men is preparing for a spring launch, and it comes from the creative team behind Driven.

Luxury lifestyle communications company Contempo Media is set to launch a new men’s mag, Sharp. The 100-plus pages will target affluent men 25-54 who value intelligence, style and sophistication in their personal brand.

The first issue launches in April and will be followed by four more in 2008 and six in 2009. The launch will see the mag inserted in 150,000 selected copies of the Globe and Mail. will give readers and advertisers an integrated online presence with multimedia presentation, user-generated content and social network integration.

Editorial director and co-founder Michael La Fave says Sharp will ‘delve into the myriad interests of the modern man. It’s a stylish environment that delivers information, entertainment and in-depth features that span from hard-hitting exposés to strategies for living well.’

The mag’s creative director, Laurance Yap, and La Fave were the creative team behind the Canadian auto/lifestyle mag Driven. Contempo Media also produces integrated print and online marketing solutions and custom-published magazines designed to address specific corporate messaging strategies.