Ad revenue up 2.7% for Canadian newspapers

New numbers from StatsCan aren't huge, but they're far better here than for the same sector down south.

According to the latest report from Statistics Canada, advertising revenue for domestic newspapers rose to $3.98 billion in 2006, a 2.7% increase from the previous year.

Daily newspapers generated $2.85 billion in advertising revenues, while community newspapers made $1.13 billion.

Broken down geographically, Ontario experienced a 5.1% rise in operating expenses, depleting profit margins for 2006 to 10%, compared with 7.4% in 2005. In Western Canada, operating revenues rose 3.9%, which was nearly double the 2.1% increase in Ontario. In Atlantic Canada, profit margins were 12.3% and, in Quebec, 13.5%.

While growth among Canada’s newspapers was short of gangbusters, it compared positively with the sector’s American counterpart, where ad revenue reportedly fell 7.9% to $45.38 billion.