Notes from the Mediascape: A singing magazine?

Not quite. But readers of last week's People got to hear Natasha Bedingfield's latest pop single when they turned a middle page.

Not really. But some sort of bar must have been raised last week, when People magazine embedded tiny batteries and speakers in its middle pages. When readers flipped them over, they heard Natasha Bedingfield warbling her latest pop song.

The musical initiative was staged by Verizon Wireless to promote its new music download service.