CBC bows Chinese-language website

The news site, which went live Wednesday, is aimed at B.C.'s Chinese audience. Guess which brand got in on the launch . . .

Seeming like an idea whose time has definitely come, CBC News Vancouver, in association with Radio Canada International (RCI), launched a Chinese-language website this week.

Aimed at British Columbia’s Chinese communities, the site contains continuously updated local, national and international news in simplified and traditional Chinese characters.

‘We are always looking for ways to serve the rich diversity of British Columbia, not only in the content of our news but also in the way we deliver it,’ explains regional director for CBC British Columbia Johnny Michel. ‘While the site includes both national and international news, it also makes the high-quality local journalism CBC News Vancouver is known for more accessible to our Chinese communities than ever before.’

Dell computers was the first marketer to leverage the new venue by MiC‘s press deadline.