Mr. Lube trying truckvertising

The quick automotive lube provider is targeting consumers on the road with transport trucks acting as billboards.

Delta, BC-based Mr. Lube has partnered with WOW Mobile Media in its current promotional campaign, which uses transport trucks as billboards across Canada’s top 10 markets. The goal is to increase brand awareness and promote Mr. Lube’s website.

Concluding at the end of September, the three-month campaign’s main focus is on Southern Ontario and the GTA, and is aiming to rack up about 30 million adult impressions.

‘Mr. Lube is a great example of a Canadian marketer that is open to innovative, creative and cost-efficient new media opportunities that will help build their business,’ says Lyle Goodis, president of Toronto-based WOW Mobile Media. ‘WOW Mobile’s fully wrapped truck-trailer ads represent a terrific media tool to reach millions of busy, mobile customers.’

WOW Mobile Media has more than 4,000 53′, 48′ and 26′ trucks and trailers available across Canada for both B2C and B2B marketers.