Subway targets boarders on

Subway is sponsoring a contest for adrenaline junkies with Billabong on the new boardsport site.

A new online destination for Canadian skateboarders and snowboarders has drawn 160,000 page views and over 80,000 unique visitors since it launched two months ago, and Subway wants in.

As the official launch partner of Bell Sympatico’s, Subway will sponsor a contest with Billabong to send one winner plus three friends to the Air and Style snowboarding contest in Austria, which attracts over 20,000 snowboarding fans every year. Dubbed ‘All Access Austria,’ the contest runs from Nov. 1 to Dec. 31. allows users to link to Facebook in order to generate viral awareness on both the new site and the contest. The media buy was handled by Carat., which combines exclusive video with community-created content, has also partnered with two unique Canadian sites: the Bneeth blog community and Mumble Magazine, the critically acclaimed skate-art site, to create exclusive content sections. The site also includes features such as Virtual Earth mapping (providing directions to 400-plus skateparks in the Push Skatepark Directory) and a Silverlight HD-quality video player.

The site also features behind-the-scenes access to pro interviews, exclusive web-video series Motion Capture and Inside Out and skate and snow action from across the country.

Push currently offers ad opps ranging from content integration to banners and sponsorship. Promotional material for includes links to its content placed on the Sympatico/MSN portal, MSN Messenger and Hotmail, which provides access to over 99.8% of online Canadians between ages 18 and 24.

Sympatico/MSN had over 20.5 million unique visitors in September.