St. Louis Bar and Grill connects with football and Santa

A POS campaign uses mirror decals and vinyl hats to help customers get their heads in the franchise's ad space.

Toronto-based marketing agency the adlib group is using mirror decals in St. Louis Bar and Grill washrooms across Ontario to spark conversation among patrons, spread the word on in-store promos and encourage interaction with the brand. The mirror decals are part of a larger POS campaign that includes table toppers and in-store posters.

To promote the franchise as ‘Your football HQ’ now through February, clear cling vinyl football helmets with the tagline ‘devilishly good’ and the football HQ logo were placed on mirrors to give customers the chance to pose as a football star.

Also, vinyl Santa hats with gift certificates on top are helping to promote the purchase of gift certificates at the restaurant during the holiday season.