Online mag Prospere launches online video show

New Toronto-focused series, Prospere Magazine TV, to feature local business profiles and celebrity interviews.


For all the readers out there with barely a minute to spare, Prospere Magazine is expanding its content with a new series of short-form online videos.

Dubbed Prospere Magazine TV, the series of 30-second to one-minute videos will launch on Sept. 14 with coverage of the Toronto International Film Festival. The series will cover celebrity-heavy events like TIFF, but also focus on Toronto-based businesses, salons, restaurants and shops.

The new video series offers new opportunities to reach the website’s female, 25- to 40-year-old demographic. There will be brand-integration opportunities by way of advertorial-style content, product placement, show-and-tell segments, product demonstrations and sponsorship opportunities for topical segments such as beauty or career.

Prospere Magazine TV was created to expand the reach of the magazine to those who prefer watching videos to reading articles, and in doing so, reach a bigger audience, Prospere Magazine spokesperson Michelle Daides tells MiC. Currently the site’s content is regionally based, but the goal is to expand its focus to North America and beyond. Since its launch in May 2009, the site receives about 30,000 unique monthly visits, according to Google Analytics.

The addition of video content to the site is being promoted via banner ads that the site will trade with other similar sites or blogs and linking campaigns. More widespread promotion will mainly focus on Facebook pushes and Twitter campaigns, Daides tells MiC. Prospere has also brokered a content partnership with the Your magazine titles, local lifestyle mags in London, Ontario.