W Network makes Beauty Call

Dare brand Vinta comes on board as web sponsor for a new style and beauty show from W Network personalities Anna Wallner and Kristina Matisic.

They’ve given Canadians the straight goods on everything from socks to hair straighteners, and now The Shopping Bags‘ Anna Wallner and Kristina Matisic are back this fall with a new show focusing exclusively on style and beauty.

Anna & Kristina’s Beauty Call is a new, half-hour show co-produced by W Network and the duo’s production company, Worldwide Bag Media. The show follows Wallner and Matisic as they make over a new person every week on a $500 budget. The catch is that the makeover must impress an A-list panel of judges that will include Kim Newport-Mimran of Pink Tartan and Brian Hill, president and CEO of Aritzia.

Targeting the 25-to-54 demographic, the show is slated for 26 episodes, the first of which will air Tuesday, Nov. 10 at 9 p.m. Dare brand Vinta is on board as the web sponsor of the series, which also has a page on the W Network site. The show is open to brand integration opportunities but none are planned as of yet, a network spokesperson told MiC.

Promotion for the series will be done online and on air through W Network with five-, 15- and 30-second promos and lower thirds, and via the W Network homepage. Media planning was done by Toronto’s Zig and executed through New York’s Active Media.