Magazines continued to dip in the last six months of 2011, according to the latest report from the Audit Bureau of Circulations.
Total paid and verified circulation was down 4.94% versus the same period in 2010, from 6.99 million in 2010, to 6.64 million in the last half of 2011.
Paid subscriptions were down 5.79%, from 5.33 million in 2010 to 5.02 million in the latter half of 2011.
Single-copy sales also saw a drop, losing 2.35% with a dip from 1.35 million magazines sold in the last half of 2010 to 1.32 million in the last six months of 2011.
Top 10 magazines by total paid and verified circulation:
–Reader’s Digest Canadian English edition: 557,701 (-11.08% vs. Dec. 2010)
–Chatelaine: 536,447 (6.29% vs. Dec. 2010)
–Canadian Living: 508,479 (-1.72% vs. Dec. 2010)
–Maclean’s: 330,203 (-1.74% vs. Dec. 2010)
–Canadian House & Home: 242,575 (-0.72% vs. Dec. 2010)
–Style at Home: 230,927 (-0.36% vs. Dec. 2010)
–Coup de Pouce: 217,185 (-0.14% vs. Dec. 2010)
–Our Canada: 177,133 (-21.42% vs. Dec. 2010)
–Canadian Geographic: 174,254 (-7.65% vs. Dec. 2010)
–Chatelaine (French language edition): 170,137 (-2.90% vs. Dec. 2010)
Top five increases by overall paid and verified circulation:
–Moi & La Cuisine: 36.2%
–BC Outdoors Sports Fishing: 13.3%
–Cool!: 11.1%
–Animal: 9.3%
–Hello!: 9.2%
Top five decreases by overall paid and verified circulation:
– What’s Up: -88.8%
– A Vos Pinceaux: -24.3%
–Fleurs Plantes Jardins: -22.1%
– Tout Simplement Clodine: -21.9%
–7 Jours: -21.6%
Top five increases, paid subscriptions:
– Hello!: 25%
– Moi & Ce: 23.6%
– Yoopa: 15.4%
– Renovation Bricolage: 10.9%
– Moneysense: 7.9%
Top five decreases, paid subscriptions:
– What’s Up: -40.1%
– Premium: -32.3%
– A Vos Pinceaux: -28.6%
– Best Health: -23.3%
– Our Canada: -22.1%
Top five increases, single-copy sales:
–Maclean’s: 77.4%
–L’Actualite: 46.8%
–BC Outdoors Sport Fishing: 43.1%
–What’s Up: 38.7%
–Elle Canada: 38.4%
Top five decreases, single-copy sales:
– A+: -59.2%
–Montreal Centre-Ville: -45.8%
–Yoopa: -44.7%
–Chez Soi: -37.5%
–Clin D’Oeil: -36.6%
