Microsoft’s Xbox 360 has partnered with the New York Television Festival for the ‘Xbox Live Originals’ contest – which calls on gamers and aspiring TV producers to create a pilot for the first TV series developed specifically for the Xbox LIVE entertainment network.

The winner will get a $100,000 budget and the opportunity to build a six-ep series from the successful pilot. The series will debut at the fall festival before hitting the Xbox LIVE platform, which counts six million community members worldwide.

Entrants must produce and submit a pilot between five and 15 minutes in length. The entries can be any TV genre (comedy, drama, action, sci-fi, etc.). One hitch, though – they can only be submitted via VHS or DVD. The contest is open to contestants from 25 countries, Canada included, and runs until June 29.

Currently, Xbox LIVE has more than 1,500 hours of full-length film and TV content in the US. Microsoft’s senior director of Xbox LIVE Bill Nielsen says the contest signifies the platform’s first move into what he terms ‘community-created TV content.’