Toronto-based custom publisher Spafax will revamp and rebrand Bell TV Magazine as Show Magazine in September. The relaunched pub will target Bell ExpressVu customers with monthly entertainment news, covering movies, sports, family programming and specialty nets. Ad opps are available.

Show Magazine will be delivered to over 800,000 Bell ExpressVu customers. A French equivalent, titled Extra, will also be distributed.

Other Spafax clients include Air Canada, Bain Ultra, the Canadian Tourism Commission and the American Institute of Chartered Public Accountants. Spafax is a part of the specialist communications division of WPP.