Canadian ad sales for health magazine website Prevention.com have been added to Olive Media’s women, lifestyle and health channel inventory. The New York-based magazine has 11 million readers, and focuses on health, weight loss, fitness and nutrition. The site targets women 40-plus and skews female at 78.3%, receiving an average of 2.2 million unique monthly visitors per month according to Coremetrics.

Advertisers will have the option of reaching the site’s users via standard IAB units, rich media (such as expanding banners, in-banner video and overlays) and integrated advertising (such as sponsoring a specific section of the site).

Olive Media already represents such health related sites as HealthZone.ca and BestHealthMag.ca.