Based in Toronto, new OOH co KB Media holds exclusive Canadian rights for Mirror Image, an interactive media technology developed by Huntersville, NC-based LuxuryTec that embeds sensors in mirrors to reveal a backlit ad inside.

The company was founded by CEO Jim Kirby, formerly of Publicis Canada, The Marketing Store Worldwide and IMG Canada, and president David Brisson, whose experience lies in sports marketing, previously working with professional leagues like the NHL, NBA, NFL and the PGA Tour.

KB’s will be rolling out a national network of bars, eateries, health and fitness clubs, golf and ski clubs, retail, offices, airports and on-campus locations.

‘With the launch of Mirror Image, we’re creating a benchmark for out-of-home advertising,’ said Kirby, in a release. ‘Our new products break through the clutter, allows for brand segmentation and will provide sustainable revenue for our partners.’

The agency plans to announce digital additions to its lineup of marketing products in the process of being finalized.

‘To get noticed in today’s media landscape it takes ingenuity, creativity and an element of fun,’ said Brisson, in a release. ‘We’re confident that we have an engaging business proposition for our partners and advertisers, and we know the consumer will be wowed by the technology.’