Montreal-based agency Amen has formed a new division called Amen Media, specializing in media strategy and placement.
The new division is part of Amen’s goal to provide clients with a full complement of communications services and will be headed by Sylvie Lalande, who will act as partner and GM. Prior to this posting, Lalande set up the new integrated media planning/strategy department at Labatt in Montreal, and was VP media at Montreal’s Mediavision before that.
Amen president Carl Grenier says the next few years will see ‘urban warfare’ in O-O-H media opps and his company wants to help advertisers break out of the box and surprise consumers with innovative ad placements.
