Toronto-based CentrSource Corporation has created a new ‘found’ engine that lets consumers find advertising offers all in one place. Users of centrsource.com can search for ads they saw in magazines, on TV or heard on the radio or search for offers in their local area. Meanwhile, marketers log in behind the scenes at ResponseExchange.com to set up an ad offer, monitor results in real time and react instantly to customers. The system allows advertisers to target, track, measure and create new sales leads and they only pay for leads generated. Early adopters of CentrSource include Procter & Gamble Canada, Doubleday Books and Shop TV.
CentrSource.com is currently being introduced in Toronto and will be rolled out to other parts of Canada market by market. A U.S. launch is planned for fall 2005, with international expansion in 2006.
