Wherever an advertisement or company logo can fit, The Canadian Professional Soccer League says they will entertain potential sponsors. In the world of professional soccer, advertisers have put their logos on everything from stadiums to socks, jerseys to shoes. Now, they are zeroing in on the butt. In the UK, a cash-strapped Leeds United is taking advantage of a new rule that allows advertising on the backside of shorts.
Closer to home, Stan Adamson, director of media and public relations at CPSL, says that while none of the teams in the CPSL have logos on their backside, they are interested in discussing individual team and league sponsorship. Companies such as JVC, Gatorade, and Subway currently sponsor individual teams. Adamson says that the CPSL has final approval about where and how logos appear on uniforms, but insists they are flexible. The CPSL is an 11-team league made up of teams in and around the GTA and runs from May to October. http://www.cpsl.ca
