Pride gets ‘HARD’ core during primetime

Canada's gay, lesbian, bisexual, and transgendered community is getting a dose of hardcore pornography as PrideVision TV re-brands its current channel. Starting November 1, PrideVision TV is airing HARD; a block of primetime porn from 9 p.m. to 6 a.m in order to facilitate a changeover to a 24/7 premium-pay adult content digital service. HARD launches in early 2005 and will feature gay erotica without traditional advertisements. PBS-style ads would appear before and after programs, but never during.
When the premium channel launches, PrideVision will re-launch as Glow TV, a lifestyle channel that represents the entire GLBT community without the adult programming. During the changeover, PrideVision has gone commercial free, but Jason Hughes, director of sales and marketing says that will change once the new channel is up and running. He expects that their current advertisers, which include Crest White Stripes, EMI music, Telus, and Labatt's, will return. Advertising opportunities will incorporate traditional spots, show sponsorships and billboard campaigns.
By Pierre Hamilton
November 9, 2004

Canada’s gay, lesbian, bisexual, and transgendered community is getting a dose of hardcore pornography as PrideVision TV re-brands its current channel. Starting November 1, PrideVision TV is airing HARD; a block of primetime porn from 9 p.m. to 6 a.m in order to facilitate a changeover to a 24/7 premium-pay adult content digital service. HARD launches in early 2005 and will feature gay erotica without traditional advertisements. PBS-style ads would appear before and after programs, but never during.

When the premium channel launches, PrideVision will re-launch as Glow TV, a lifestyle channel that represents the entire GLBT community without the adult programming. During the changeover, PrideVision has gone commercial free, but Jason Hughes, director of sales and marketing says that will change once the new channel is up and running. He expects that their current advertisers, which include Crest White Stripes, EMI music, Telus, and Labatt’s, will return. Advertising opportunities will incorporate traditional spots, show sponsorships and billboard campaigns.