Montreal-based Zoom Media, a targeted lifestyle media and marketing company, yesterday announced the launch of three advances in its service.
With its new Proof of Performance Web site, advertisers and agencies will now have a personal online campaign tracking system with 24/7 online security access to view their campaign posting details; they can track the progress of their campaign by viewing pictures of every board posted. Developed by software firm Ayuda Media Management Systems, the site is scheduled to go live the week of June 6 at www.ayudatech.com.
Zoom has also announced Lifestyle RF, a reach and frequency model specific to a multi-network indoor advertising company. Zoom created this program with IMS Media Solutions, an international provider of information systems for the media industry. It touts this model as a first in Canada. The model gives lifestyle advertising traditional media metrics. It has been made to link the circulation data from COMB with selected data from PMB.
Lifestyle RF will produce both national and local schedule metrics. Planners will be able to evaluate lifestyle media schedule delivery across numerous demographic breaks for 10 Canadian markets. Schedules can be exported to IMS’s MediaMix program to include lifestyle media in cross-platform media plans. Liftoff is expected this fall.
Finally, Zoom has launched Zoom Mobile, which will let consumers interact with campaigns posted through its networks by using text messaging.
Developed with Jambo Mobile, the mobile-supported media channel lets advertisers extend their existing Zoom campaigns right into the hands of consumers, who will be able to upload product and service related information and promotions to their cells. The call-to-action is on the ad itself and the fulfilment is completed by sending a text message to an integrated short-code. Advertisers can measure their ROI through online access to a real-time report, which can include geographic breakdowns, opt-in consumers to date and incentive distribution. In addition, Zoom owns a short-code that will allow advertisers to execute a campaign on a day’s notice.
