Toronto-based TV production company Chokolat is looking for a Canadian broadcaster to pick up four-part half-hour series Full Ride. The series was sponsored by Nike and produced for ESPN. Full Ride follows six American high school football seniors through the recruitment process, from a camp attended by more than 200 college coaches and scouts to the final decision as to who will get a ‘full ride’ scholarship.

‘This is real human drama,’ explains Jeff Spriet, president of Chokolat and executive producer of the series. ‘We followed these kids from their hometowns and met their families, parents, high school coaches.’ Spriet explains that in the U.S., Full Ride debuted this month, and is slated to re-air 10 more times.

For Nike, that’s a lot of brand exposure. The football camp, called a combine, is an annual camp inviting the best of the best to measure their skills against others. There are 12 camps throughout the U.S., each with 400-500 participants. The combines are held at NCAA schools such as Michigan, Stanford and Georgia. The kids featured in the series are outfitted in full Nike gear and, according to Chokolat, the series has a Friday Night Lights meets Hoop Dreams feel.

‘A series like this one is all about finding alternatives to tell the (brand) story,’ says Spriet. ‘There are a lot of properties out there that are looking at events and yet not leveraging the TV aspect. This works because you have a partnership between a brand, a production company and a broadcaster.’

He says Chokolat is currently firming up event-based TV shows for an ‘international distilled spirits company, in addition to a Canadian network prime time show.’

Full Ride targets 12- to 24-year-olds with a male skew.