Corus Entertainment has inked a deal with Quebec-based Frima Studio to develop a network of massive multiplayer online games (MMOGs) for kids, code-named Constellation. MMOGs are a hot and sticky gaming phenom which allow players to explore a vast virtual universe where they can compete, chat, collect, create and customize characters and play mini-games. The MMOGs are set to launch later this year, with a mission to strengthen core Corus brands in the digital world.
The deal will provide marketers targeting kids aged 8-12 with ‘unique and integrated sponsorship opportunities,’ says Corus Entertainment president/CEO John Cassaday. ‘MMOGs are among the fastest growing segments in online games and, to date, nothing of this magnitude has been developed for kids in North America.’ Frima Studio, founded in 2003, has produced interactive content for the likes of Warner Bros., MegaBloks, Shockwave and SRC/CBC.
