The Salvation Army’s powerful new Christmas fundraising campaign, by Toronto-based ACLC, marks the debut of the new tag: Giving Hope Today. Three print executions feature images of translucent people in need, such as a mother and child huddled together on some steps with the headline: ‘We see what most don’t.’
The 30-second TV spot is set to launch Nov 27, with radio, print and OOH rolling out this month as media space is donated. The Outdoor Broadcast Network has donated four weeks, also beginning Nov 27. No other donated media has been confirmed at this time.
