Halifax-based Volt Media has become the largest OOH digital signage network targeting university students in Atlantic Canada, thanks to its recent addition of new screens at Saint Mary’s University in Halifax. Further expansion efforts on the east coast are planned for 2007. Volt now has four web-based screens installed at high-traffic locations in Saint Mary’s University, two at Mount Saint Vincent University, two at Dalhousie University, three at Cape Breton University, and two at the University of New Brunswick in Fredericton.
‘We have every major university in Halifax,’ says Volt head of sales Mike Beauchamp, adding that the network yields about 200,000 impressions weekly – based on informal research and site surveys conducted in consultation with facilities management at each school. Formal research on impressions and the network’s reach are planned as part of Volt’s expansion.
Since its launch last fall, the company has implemented campaigns for MADD Canada, Workers Compensation Nova Scotia, Travel Cuts and Aliant (Cossette Communications Group’s Halifax office handled the media buys for the Bell Aliant campaign). Volt is working on future campaigns for Alexander Keith’s and Tim Horton’s.
