CanWest Mediaworks is now taking its free daily RushHour brand to the streets of Edmonton, only days after hitting the Alberta market with 10,000 copies of Calgary RushHour. It’s the second print version of RushHour in Canada, but the third CanWest product to bear the RushHour brand name. Ottawa RushHour launched as a free downloadable afternoon daily in Nov. 2006.
About 5,000 copies of Edmonton RushHour hit the city’s streets yesterday morning at 6 am. A downloadable edition for the Edmonton free daily is in the works, although it was not available on launch day. The launch follows last week’s announcement by Metro that it would introduce about 60,000 copies of its free daily into the Calgary market on April 2 and another 60,000 copies of an Edmonton edition on March 5 (see MiC Feb. 21 coverage here). CanWest would not comment on whether RushHour papers were planned for other markets this year.
Major advertisers in the Feb. 26 downloadable edition of Calgary RushHour, available through CanWest’s Calgary Herald online pages at Canada.com, included Canon, MDG Computers and The Bay. Regional ads were included for luxury condominiums and auto dealerships.
