CONTACT, Toronto’s premier annual photography festival, is partnering with OOH digital network operator OneStop Media Group to create the first public digital venue in the event’s 12-year history as North America’s biggest photo fest.
From April 30 to June 3, approximately 60-90 community-generated photos – with ‘Transit Stories’ as the theme – will appear on all of the OneStop digital screens located on Toronto Transit Commission subway platforms. Each image will be visible to commuters six times per hour in 30-second blocks, resulting in an estimated one million impressions per week. Sponsorship opportunities for this component are available, with benefits including representation on OneStop’s network and website.
More than 200 other venues across the Greater Toronto Area will be displaying the work of 500 local, national and international artists. The photos will appear on billboards, transit shelters, building facades and what CONTACT director of creative development Emily McInnes calls other ‘unexpected places.’
A not-for-profit organization founded in 1997, CONTACT is supported by Hewlett-Packard Canada, Scotiabank Group, Concord Adex Developments, the Drake Hotel and Beyond Digital Imaging. Media sponsors are Fashion Television, enRoute Magazine and the Toronto Star.
