Ford ties into hockey craze with Gretzky contest

The CBC's latest promo for an auto sponsor gives hockey fans the chance to - wait for it - win a vehicle. Oh, plus a round of golf with Gretzky.

CBC’s Hockey Night in Canada is giving fans the chance to win a round of golf with the ‘Great One’ at the Wayne Gretzky Foundation Golf Classic in Toronto, plus a 2008 Ford Escape Hybrid. Contestants can enter by visiting and clicking on ‘Ford Great Escape’ button.

CBC customer marketing manager Jennifer Downton says meeting Gretzky is the dream of every Canadian hockey fan, so the package just made sense.

The contest will be supported by TV spots and online banner ads at Closing May 14, the contest also offers the grand prize winner $500 spending money during the golf tournie, which happens on June 28. Four weekly random draws and family prize packs are part of the contest.