Toronto-based UpTrend Media has signed on to represent SavvyMom Media, a website and free online newsletter targeting about 12,000 subscribers with content about everything from diapers to dinner parties. UpTrend Media will now market and sell SavvyMom.ca‘s ad traffic. The mom site launched a Toronto edition in 2004, adding Vancouver, Ottawa in 2006 and Calgary in January 2007. Subscriber numbers that are growing at a rate of about 10% monthly.

UpTrend Media‘s roster of other properties include Piczo.com, Miniclip.com, MommyClub.ca, CBS.com, CBS News.com and CBS SportsLine.com, along with Bolt Media, CarDomain.com and LaineyGossip.com.

Partnership opps at SavvyMom.ca include sponsored emails, sponsored links, banner, leader-board, box and skyscraper ads, article tool sponsorship, promotions, website media buys and market research.