EcoMedia Direct, which operates SilverBox street-side recycling bins throughout Ontario, unveiled its new Street Art Sponsorship Program at a press conference in Toronto late last week. The program will see work by local artists decorate the silver boxes in an effort to beautify the recycling process and the streetscape in general.

Erich Genseberger, CEO of EcoMedia Direct, says the company is launching a month-long online campaign to publicize the art sponsorship program, which kicked off with work by Toronto artist David Arathoon. Visitors to www.eco-media.ca/cityart can see samples of the art, get information about the artists and enter to win an original piece by Arathoon. The winner will be randomly selected on August 6, and his or her name will be posted on the website.

For information on sponsorship opps, contact streetart@eco-media.ca.