Toronto-based ethnic Internet broadcaster JumpTV will pay US$4.95 million for London, England’s Cycling.tv – which provides both subscription-based and free ad-supported content. The deal was announced yesterday, less than a month after JumpTV bought a Florida-based broadband sports property for US$60.25 million (click here for that story).

Cycling.tv‘s largest audience watches from North America and Western Europe. In June 2007, the company reported viewers in 139 countries with about 18,000 paying subscribers. On an average monthly basis over the past 12 months, Cycling.tv had 130,000 unique visitors, over 200,000 live and VOD stream views and 10 million minutes viewed across the Cycling.tv. The average user views for 43 minutes.

Cycling.tv holds long-term Internet broadcast rights to international cycling races including Vuelta a España (one of the three European ‘Grand Tour’ races), Paris Roubaix, Tour de Suisse, Criterium Dauphine du Libere and the Amstel Gold Race. In 2007, Cycling.tv will broadcast all of the major cycling races worldwide live other than the Tour de France – which it will cover in three-minute highlight segments and behind-the-scenes reports.