Toronto-based celeb mag Inside Entertainment has re-designed its website, InsideEOnline.com, adding more content and opportunities for marketers. The site’s added multimedia and interactive content such as video, contesting and weekly polls.

For marketers, the redesign means more big box ads, super banners and skyscrapers, as well as video for commercials and trailers. Contests and content sponsorships are also on the list. Ford and Skechers are currently advertising on the site, with the latter running a contest in the magazine, on the site and in an online newsletter.

Inside Entertainment distributes 228,000 copies for a total readership of about 1.756 million people (PMB 2007). Since September 6, InsideEOnline.com has attracted about 100,000 hits. The mag’s online newsletter reaches over 200,000 subscribers, driving traffic to the site and promoting contests.

The mag is published by the Kontent Group, which consists of Kontent Publishing, Kontent Media and Kontent Communications. The company also publishes SIR and FQ, billed as Canada’s international mags of style for him and her.