YTV to debut kid-created content in scripted show

Viewers can submit their own videos to iCarly's show-within-a-show.

Canadian kids got a taste of Nickelodeon’s iCarly when the show debuted on YTV yesterday at 6:30 pm. The series, dubbed a comedy for the digital generation, integrates kid-created content into a scripted series, creating a convergence of kids’ TV and web programming.

The show stars Miranda Cosgrove (Drake & Josh, School of Rock) as Carly Shay (pictured here with co-starring characters Sam Puckett and Freddie Benson). It follows her character on and off webcam as she hosts her own web show. The series’ show within the show also exists as a real-life website featuring the series’ stars in character, webcast highlights, extra footage, character blogs, e-mails and polls. Users can also submit their own videos to showcase their talents and skills.

Scott Dyer, EVP and GM for Corus Kids Television and Nelvana Studios, says that when the show premiered last month in the US, it became the most-watched live action series premiere ever on Nickelodeon.

iCarly is only one of several user-generated content experiences to launch this month on YTV. Viewers can visit to participate in YTV’s Freaky Film Fest contest to win the opportunity for their homemade Halloween video to appear in The Zone, hosted by Carlos. The website averages 90 million monthly page views.