‘Cooler Than Sanchez’ is the intriguing moniker for a contest launched yesterday by GlobeLink.ca, the Globe and Mail‘s marketing and advertising industry site.
Open to media professionals only, and aimed at raising industry awareness about a new resource section called Media Central, the contest runs until Nov. 14. On offer are 20 prizes, ranging from an Apple TV to a round of golf for four, plus the grand prize of a trip for two to New York City.
Advertising, promotions and web design were executed by Black, the G&M‘s trade marketing AOR, while the online launch campaign in support of Media Central was handled by Gaggi Media. Both agencies are based in Toronto.
Contestants in the Cooler Than Sanchez contest can earn multiple virtual ballots by repeatedly interacting with the site, whose mandate is to ‘distill industry news and information from around the world into discerning blogs that link to breaking news, inspiring media strategies and creative campaigns (and) offer original tips and insights from industry gurus and a professional career adviser.’
Media Central is also a hub for information on the Cannes Lions International Advertising Festival, with a special focus on Canadian participants and Globe-sponsored programs such as the Creative Competition and Canada’s National Young Creatives competition. GlobeLink.ca offers details on all Globe and Mail properties, an in-depth look at the Globe’s Marketing Solutions Group, practical tools like advertising rate cards, formats, specs and schedules of special reports, case studies, contests and ideas for integrated, cross-platform marketing programs.
‘GlobeLink.ca understands the demanding schedules of advertisers, marketers and media planners,’ explains VP of advertising sales Andrew Saunders. ‘It gives them the arsenal to become sharper, savvier marketing pros.’ And there it is, the significance of the name ‘Cooler Than Sanchez.’ It’s a not-so-subtle reference to the advantages of tapping into Media Central’s features in order to outsmart know-it-all rivals.
