Let’s take a look at the numbers in BBM’s Survey 4, 2007, released yesterday, and find out who’ll be celebrating during this holiday season.
Toronto: Kudos and bragging rights at the top of the ratings heap go to CHFI-FM with a 9.6% share (up from 8.5%), followed closely by CHUM-FM with 8.9% share (down from 9.2%) of hours tuned for Adults 12+. Very nice gains once again for CBC Radio One (8.4% share, up from 7.0%). CHUM-FM, with Roger, Rick and Marilyn at the helm, continues to lead the way for females 25-54 with a 16.1% share (down from 16.2%). CHFI-FM made significant gains in the #2 position for F25-54 with a 14.4% share (up from 12.2%) followed by EZ Rock 97.3, delivering an 8.5% share (down from 10.8%). Q107 remains a dominant #1 with males 25-54, posting a 13.9% share (same as last book). The Edge fell back a bit, but held its lead with M18-34 turning in a 15.9% share (down from 20.8%). Z103.5 grabbed top spot for females 18-34, delivering a 12.9% (down from 15.1%,) followed by CHUM-FM at 12.6% (down from 18.4%) and MIX99.9 at 10.5% (up from 8.3%).
Vancouver: CKNW remained a consistent #1 for A12+ with a 10.0% share of hours tuned (even with 10.0% last two times out). A very nice book for JR Country, jumping to a 7.3% share from a 6.0% last time. The Beat keeps pounding away, delivering an 8.3% share (up from 7.6%). 103.5 QM-FM reclaimed its spot atop F25-54, delivering an 11.0% share (up from 9.7%). Rock 101 retained its lead in the M25-54 category with an 11.7% share (down from 16.8%). The FOX takes top honours for M18-34 with a 20.8% share (up from 15.3), followed by The Beat at 17.5% (up from 15.8%)
Winnipeg: CJOB kept its grip on its long-lasting leadership position with a 17.2% share of hours tuned for A12+ (up from 16.1%). CBC Radio One grabbed the #2 spot with a 10.3% share (up from 8.1%). Hot103 held its lead for F25-54 with a 14.0% share of hours tuned (down from 14.8%). Nice gains in this category for Clear-FM (10.2% up from 6.8%) and BOB-FM (12.4%, up from 9.5%). 92 CITI-FM once again held the #1 position with M25-54 posting a 17.1% (up from 14.5%) share of hours tuned. Power 97 continues to dominate M18-34 with an incredible 29.4% share of hours tuned (up from 21.8%).
Montreal: CBF FM 95,1 Montreal leapt into the lead with an 11.8% (up from 9.5%) share of hours tuned A12+. In the F25-54 race, 105,7 Rythme FM tops the list at 16.5% share (down from19.1%), followed by Rock Détente 107,3 at 12.1% (down from 12.8%). CHOM-FM 94.3 takes top spot for M25-54, posting a 12.3 (up from 12.2%). For Montreal Anglo, CHOM-FM holds down the #1 position for M25-54 with a 19.5% share of hours tuned (down from 21.6%), while F25-54 features MIX96 at 31.3% (down from 32.7%). For Montreal Franco, CBF FM 95,1 holds down the lead for M25-54 with a 13.2 % share of hours tuned (up from 9.1%), while F25-54 has 105,7 Rythme FM delivering a 21.0% share (down from 23.7%).
Calgary: QR77 climbs to the top of A12+ with a 10.5% share of hours tuned (up from 7.8%). JACK-FM claims the #1 position for M25-54 with 12.4% share of hours tuned (up from 10.9%). F25-54 goes to Lite 96 with a 16.2% share of hours tuned (up from 12.1%). CJAY 92 takes an overwhelming lead for M18-34 with a 23.1% share (up from 11.2%).
Edmonton: CHED holds down top honours for A12+ with an 11.7% share (down from 11.9% last time out), followed closely by another good book for the Bear at 10.9% (down from 11.6%). For F25-54, 92.5 Joe-FM is our winner at 16.6% (up from 16.4%), followed by CISN with 14.0% (up from 8.7%). For M25-54, The Bear remains a very strong #1 with a 19.3% (down from 19.9%). M18-34 once again belongs to the Bear with an eye-popping 34.9% share (down from 35.8%).
Ottawa-Gatineau: CBC Radio One blew the lid off with a 14.6% share (up from 8.5%) for A12+. CHEZ 106 continues to lead the way with M25-54, delivering 14.0% share of hours tuned (up from 10.8%). For F25-54, CBC Radio One tops the list with a 12.9% share (up from 7.5%).
David Bray is SVP of Toronto’s Hennessy & Bray Communications (www.hennessyandbray.com).
Summary
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007
| Station | A12+ Survey 4 ’07 |
A12+ Survey 3 ’07 |
W25-54 Survey 4 ’07 |
W25-54 Survey 3 ’07 |
M25-54 Survey 4 ’07 |
M25-54 Survey 3 ’07 |
| CBC Radio Two | 2.6 | 1.4 | 1.1 | .6 | .8 | .9 |
| CBC Radio One | 8.4 | 7.0 | 7.3 | 6.8 | 6.5 | 5.7 |
| AM 640 Toronto | 2.0 | 1.7 | .5 | .5 | 3.5 | 2.6 |
| Classical 96.3 FM | 5.2 | 4.0 | 3.2 | 1.6 | 2.3 | 2.0 |
| 102.1 The Edge | 3.8 | 4.9 | 3.3 | 2.8 | 5.9 | 8.7 |
| News Talk 1010 CFRB | 5.7 | 5.9 | 3.2 | 3.3 | 3.2 | 2.1 |
| 680 News | 4.4 | 5.2 | 3.7 | 3.5 | 5.9 | 6.5 |
| Flow 93.5 | 3.0 | 2.3 | 3.2 | 1.9 | 2.5 | 2.1 |
| 98.1 CHFI-FM | 9.6 | 8.5 | 14.4 | 12.2 | 5.9 | 5.6 |
| 1050 CHUM | 1.0 | 1.3 | .8 | 1.5 | .8 | 1.2 |
| 104.5 CHUM-FM | 8.9 | 9.2 | 16.1 | 16.2 | 9.3 | 8.9 |
| AM 740 Prime Time Radio | 3.7 | 4.7 | .5 | 1.4 | .8 | 1.1 |
| Z103.5 | 4.7 | 5.5 | 5.3 | 4.7 | 4.7 | 4.5 |
| Q107 | 6.3 | 7.4 | 3.8 | 7.2 | 13.9 | 13.9 |
| Country 95.3 | 1.6 | .9 | 1.9 | .9 | 1.2 | .7 |
| 92.5 Jack-FM | 1.8 | 2.2 | 1.8 | 3.3 | 3.7 | 3.5 |
| The FAN 590 | 2.3 | 2.1 | .4 | .1 | 5.1 | 4.3 |
| 97.3 EZ Rock | 5.6 | 6.1 | 8.5 | 10.8 | 4.6 | 4.6 |
| Jazz FM 91 | 2.3 | 1.6 | 2.1 | 1.3 | 2.2 | 1.7 |
| 88.5 The Jewel | .9 | .9 | .4 | .4 | .2 | .2 |
| Mix 99.9 | 4.2 | 3.8 | 7.8 | 5.7 | 3.3 | 3.3 |
| Other | 11.5 | 12.7 | 10.4 | 12.8 | 13.0 | 15.0 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007
| Station | A12+ Survey 4 ’07 |
A12+ Survey 3 ’07 |
W25-54 Survey 4 ’07 |
W25-54 Survey 3 ’07 |
M25-54 Survey 4 ’07 |
M25-54 Survey 3 ’07 |
| CBC Radio One | 8.4 | 8.1 | 6.1 | 8.8 | 5.2 | 6.5 |
| CBC Radio Two | 6.0 | 5.5 | 4.7 | 4.9 | 3.2 | 3.2 |
| The Beat 94.5 | 8.3 | 7.6 | 9.3 | 9.0 | 6.1 | 4.9 |
| Rock 101 | 6.2 | 8.8 | 4.9 | 7.8 | 11.7 | 16.8 |
| 99.3 The Fox | 4.7 | 5.0 | 2.8 | 2.6 | 9.1 | 8.6 |
| CFUN 1410 AM | 1.8 | 1.6 | 1.9 | 1.7 | 1.5 | 1.6 |
| AM 730 Traffic | .7 | .5 | .6 | .5 | .9 | .7 |
| 103.5 QM FM | 7.7 | 7.2 | 11.0 | 9.7 | 7.5 | 4.8 |
| Oldies 650 CISL | 1.6 | 1.5 | 1.3 | 1.0 | 1.6 | .4 |
| JR FM | 7.3 | 6.0 | 9.1 | 8.5 | 3.9 | 4.5 |
| Unforgettable 600 AM | 2.3 | 3.0 | .6 | .6 | .3 | .6 |
| 104.9 Clear-FM | 4.5 | 3.5 | 7.1 | 5.9 | 2.5 | 1.3 |
| 96.9 Jack FM | 6.1 | 6.2 | 9.6 | 9.7 | 9.5 | 9.7 |
| CKNW | 10.0 | 10.0 | 3.6 | 3.3 | 7.1 | 6.0 |
| The Team 1040 | 3.5 | 3.0 | .5 | .2 | 7.6 | 7.8 |
| News 1130 | 4.4 | 4.8 | 4.0 | 3.6 | 4.2 | 4.6 |
| 95 Crave | 3.6 | 4.9 | 6.6 | 8.0 | 2.6 | 2.9 |
| Others | 13.0 | 12.8 | 16.5 | 14.2 | 15.5 | 15.1 |
Montreal
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007
| Station | A12+ Survey 4 ’07 |
A12+ Survey 3 ’07 |
W25-54 Survey 4 ’07 |
W25-54 Survey 3 ’07 |
M25-54 Survey 4 ’07 |
M25-54 Survey 3 ’07 |
| CBF FM 95,1 Montreal | 11.8 | 9.5 | 10.7 | 7.4 | 10.6 | 7.3 |
| Espace Musique 100.7 Montreal | 3.0 | 1.5 | 2.4 | 1.2 | 2.4 | 1.3 |
| CBC Radio Two | .9 | 1.0 | .6 | .6 | .5 | .6 |
| CBC Radio One | 1.6 | 1.2 | 1.2 | .7 | 1.7 | .7 |
| 105.7 Rythme FM | 10.3 | 11.5 | 16.5 | 19.1 | 6.4 | 7.7 |
| Q92 | 5.8 | 6.8 | 8.2 | 9.3 | 5.6 | 7.0 |
| 98.5 FM | 8.7 | 7.1 | 5.3 | 3.6 | 9.0 | 7.5 |
| CHOM 97.7 FM | 6.2 | 6.1 | 5.1 | 4.5 | 12.3 | 12.2 |
| INFO 690 | 1.2 | .9 | .5 | .2 | .7 | .6 |
| 940 Montreal | 1.0 | .7 | .5 | .3 | 1.0 | .7 |
| Rock Détente 107,3 Montré | 8.7 | 8.4 | 12.1 | 12.8 | 6.2 | 6.9 |
| CJAD 800 | 4.9 | 3.8 | 2.1 | 2.0 | 2.3 | 2.0 |
| Mix 96 | 6.8 | 7.0 | 10.4 | 10.4 | 6.5 | 5.8 |
| Radio Classique Montréal | 3.3 | 4.3 | 1.6 | 1.9 | 1.7 | 1.8 |
| CKAC Sports | 2.4 | 1.8 | .6 | .6 | 3.3 | 2.6 |
| The Team 990 | .5 | .5 | .1 | – | 1.2 | 1.2 |
| Couleur Jazz | 1.7 | 1.9 | 1.6 | 2.2 | 1.5 | 1.1 |
| Energie 94.3 | 6.0 | 6.9 | 7.1 | 7.0 | 9.8 | 10.4 |
| 96.9 CKOI | 6.4 | 8.0 | 6.2 | 7.9 | 8.1 | 11.2 |
| Others | 8.9 | 10.5 | 7.2 | 7.6 | 9.1 | 10.3 |
Winnipeg
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007
| Station | A12+ Survey 4 ’07 |
A12+ Survey 3 ’07 |
W25-54 Survey 4 ’07 |
W25-54 Survey 3 ’07 |
M25-54 Survey 4 ’07 |
M25-54 Survey 3 ’07 |
| CBC Radio One | 10.3 | 8.1 | 8.0 | 6.6 | 6.2 | 3.7 |
| CBC Radio Two | 3.3 | 2.2 | 1.5 | .7 | 2.4 | .3 |
| Freq 107 | 2.2 | 3.2 | 1.6 | 1.4 | 2.7 | 5.4 |
| QX 104.1 FM | 7.5 | 7.3 | 9.9 | 8.3 | 5.6 | 4.0 |
| 1290 CFRW | 2.8 | 3.1 | 2.5 | 1.8 | 1.7 | 2.9 |
| 99.9 BOB FM | 7.3 | 8.0 | 12.4 | 9.5 | 10.1 | 12.3 |
| Q94 FM | 5.6 | 6.3 | 10.8 | 13.5 | 5.3 | 6.0 |
| 100.7 Hank-FM | 1.0 | 1.4 | 1.0 | 1.1 | 1.4 | 2.5 |
| 92 CITI FM | 8.0 | 8.1 | 7.0 | 8.2 | 17.1 | 14.5 |
| Power 97 | 7.1 | 7.6 | 5.2 | 5.0 | 12.8 | 12.6 |
| CJOB 68 | 17.2 | 16.1 | 6.9 | 9.7 | 10.6 | 13.8 |
| 99.1 Cool FM | 2.0 | 2.8 | 1.3 | 2.6 | 2.8 | 2.6 |
| Hot 103 | 9.0 | 9.5 | 14.0 | 14.8 | 6.2 | 7.1 |
| 102.3 Clear FM | 5.4 | 4.4 | 10.2 | 6.8 | 3.3 | 3.0 |
| Other | 11.4 | 11.8 | 7.6 | 9.8 | 11.9 | 9.2 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007
| Station | A12+ Survey 4 ’07 |
A12+ Survey 3 ’07 |
W25-54 Survey 4 ’07 |
W25-54 Survey 3 ’07 |
M25-54 Survey 4 ’07 |
M25-54 Survey 3 ’07 |
| CBC Radio One | 6.7 | 7.8 | 4.9 | 5.9 | 4.5 | 6.7 |
| CBC Radio Two | 3.0 | 4.3 | .9 | 2.3 | 2.2 | 2.1 |
| The Fan 960 | 2.7 | 1.9 | .2 | .3 | 4.5 | 4.3 |
| X92.9 | 3.3 | 3.7 | 1.7 | 1.7 | 4.7 | 5.9 |
| 660 News | 2.6 | 2.5 | 2.2 | 1.8 | 2.7 | 2.8 |
| Q107 | 5.5 | 4.2 | 4.1 | 3.2 | 8.9 | 4.8 |
| Fuel 90.3 | 1.2 | 1.9 | 2.0 | 1.8 | 1.6 | 2.4 |
| Lite 96 | 9.2 | 7.9 | 16.2 | 12.1 | 4.4 | 5.8 |
| QR 77 | 10.5 | 7.8 | 5.1 | 4.9 | 9.6 | 7.3 |
| Vibe 985 | 7.6 | 9.0 | 7.9 | 8.9 | 5.9 | 6.0 |
| California 103 FM | 2.8 | 1.7 | 2.3 | 1.3 | 1.7 | 2.0 |
| CJ 92 | 7.2 | 7.8 | 5.8 | 5.3 | 11.1 | 13.4 |
| Energy 101.5 | 3.0 | 3.8 | 5.5 | 5.9 | 2.7 | 1.9 |
| 96.9 Jack FM | 7.8 | 7.4 | 10.7 | 9.8 | 12.4 | 10.9 |
| Classic Country AM1060 | 4.1 | 2.7 | 1.1 | 1.0 | 1.4 | .9 |
| Country 105 | 9.7 | 11.5 | 15.1 | 17.1 | 6.1 | 7.2 |
| Others | 13.1 | 14.0 | 14.2 | 16.7 | 15.6 | 15.5 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007
| Station | A12+ Survey 4 ’07 |
A12+ Survey 3 ’07 |
W25-54 Survey 4 ’07 |
W25-54 Survey 3 ’07 |
M25-54 Survey 4 ’07 |
M25-54 Survey 3 ’07 |
| CBC Radio One | 5.1 | 4.7 | 3.2 | 2.2 | 3.6 | 1.7 |
| CBC Radio Two | 2.1 | 2.8 | 1.3 | 1.3 | .9 | 1.5 |
| The Bear | 10.9 | 11.6 | 9.0 | 6.6 | 19.3 | 19.9 |
| 790 CFCW | 6.5 | 5.7 | .9 | 1.3 | 1.9 | 2.2 |
| EZ Rock 104.9 | 9.2 | 8.4 | 13.9 | 18.1 | 6.5 | 2.8 |
| Team 1260 | 1.6 | 1.8 | .2 | .1 | 4.3 | 4.0 |
| The Bounce | 7.8 | 6.0 | 10.5 | 8.4 | 5.3 | 5.6 |
| Sonic FM | 4.8 | 6.3 | 3.5 | 7.0 | 6.0 | 8.0 |
| 630 CHED | 11.7 | 11.9 | 5.2 | 6.0 | 8.9 | 9.5 |
| Magic 99 | 2.8 | 3.0 | 3.7 | 3.0 | 1.7 | 1.8 |
| Cool 880 | 3.8 | 3.3 | 3.3 | 3.2 | 3.0 | 2.5 |
| 97.3 K-Rock | 5.9 | 7.5 | 3.3 | 5.2 | 12.5 | 13.5 |
| CISN Country 103.9 & 104 | 8.2 | 6.3 | 14.0 | 8.7 | 4.9 | 4.0 |
| 92.5 Joe-FM | 8.7 | 8.2 | 16.6 | 16.4 | 9.3 | 9.9 |
| Big Earl @96.3 | 2.4 | 2.7 | 3.0 | 4.2 | 2.0 | 2.4 |
| CKUA | 2.7 | NA | 2.7 | NA | 3.6 | NA |
| Others | 5.7 | 9.6 | 5.8 | 8.2 | 6.2 | 10.5 |
Ottawa-Gatineau
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007
| Station | A12+ Survey 4 ’07 |
A12+ Survey 3 ’07 |
W25-54 Survey 4 ’07 |
W25-54 Survey 3 ’07 |
M25-54 Survey 4 ’07 |
M25-54 Survey 3 ’07 |
| CBC Radio One | 14.6 | 8.5 | 12.9 | 7.5 | 11.5 | 5.7 |
| CBOF-FM 90,7 Ottawa-Gatineau | 4.1 | 3.1 | 4.0 | 3.0 | 3.9 | 2.4 |
| CBC Radio Two | 3.7 | 3.2 | 1.4 | .7 | 1.8 | 1.2 |
| Espace Musique 102,5 | 1.1 | .9 | .8 | .8 | .9 | .9 |
| Sports Radio 1200, the Team | 2.0 | 2.3 | .9 | .4 | 4.3 | 6.4 |
| 580 CFRA | 7.0 | 7.6 | 4.2 | 2.6 | 5.5 | 7.6 |
| Tag Radio | .7 | 1.0 | .5 | .9 | 1.0 | 1.6 |
| CHEZ 106 | 6.9 | 5.3 | 7.1 | 3.7 | 14.0 | 10.8 |
| Couleur FM97.1 | 2.7 | 2.2 | 2.2 | 1.8 | .8 | .7 |
| Hot 89.9 | 6.8 | 10.8 | 8.6 | 12.0 | 3.8 | 7.7 |
| Live 88.5 | 3.6 | 2.8 | 3.0 | 1.3 | 7.3 | 4.3 |
| Rock Détente 94,9 Gatineau | 7.1 | 9.0 | 11.2 | 13.8 | 4.9 | 6.4 |
| KISS-FM | 2.5 | 4.0 | 5.4 | 7.6 | 1.8 | 4.1 |
| Oldies 1310 | 1.1 | 1.2 | .9 | .5 | .5 | .9 |
| Majic 100 | 7.2 | 10.4 | 11.1 | 16.2 | 5.7 | 8.9 |
| Le FM parle de L’Outaoua | 3.0 | 2.4 | 1.5 | 1.4 | 3.3 | 3.0 |
| The Jewel | 4.9 | 3.8 | 2.1 | 1.0 | 1.2 | 1.0 |
| Y101 | 2.4 | 3.6 | 1.8 | 2.8 | 1.7 | 3.6 |
| 93.9 BOB-FM | 2.6 | 3.0 | 3.8 | 5.4 | 3.8 | 3.5 |
| 106.9 FM the Bear | 5.2 | 4.3 | 6.1 | 4.6 | 6.1 | 5.9 |
| Energie 104,1 | 4.9 | 5.0 | 5.6 | 6.6 | 7.4 | 6.2 |
| Others | 5.9 | 5.6 | 4.9 | 5.5 | 8.8 | 7.3 |
